It’s More Than A Logo By:Nicole Roberts Jones
A brand is more than a logo; it is the fingerprint, the pulse, the moniker of your company. It is an impression that exists in your customers’ minds created by what you stand for, how you make them feel and how you serve them. But did you know that you could actually influence this impression by defining your brand identity by offering what you do as a signature system. As an entrepreneur, whether you are one year in to your business or have been open for 10, I am sure you have discovered that most clients come to you looking to buy a solution to their problems, wants or needs. They come looking to get to a result, so, rather than trying to sell your one on one coaching program, webinar or some other service, if you packaged all the ways you work with your clients into a signature system your clients will find a easier way to say yes to work with you. How you may ask? A signature system is a step-by-step method that helps foster trust in your work because your potential c