The battle of the mediums By: Kristen Pope
We’re in the battle of the mediums, and depending on which day you ask, determines who’s winning. TV vs. Digital HBO vs. Netflix Broadcast News vs. Blogs …and on and on. More and more we hear why TV is a dying breed and everything we watch, will soon be online. That’s true. There will need to be an online presence for just about everything that happens on TV, or in our modern world, or…it’s like it didn’t happen. According to Nielsen’s Total Audience Report, about 2.6 million households are now “broadband only,” meaning they don’t subscribe to cable or pick up a broadcast signal as of December 2014. BUT don’t send your televisions to the electronics graveyard just yet. The tube isn’t going away. It’s evolving. It’s become Apple TV, Roku, Google Chromecast and many more virtual ways to live stream and watch video on demand. Still, as much as TV has it’s eulogy read, people are still fighting for a space in the line up. New shows are still debuting and new experimenta