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Showing posts from March 8, 2020

What’s Your Net Worth? by Dr. Sharice Bradford

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I have repeatedly seen a quote that reads “you are the sum total of the five people you spend most of your time with”.  So I want you to take a moment and consider who do you spend the most time with?   For those of us who are workaholics, it could be people from work.  For some of us, it’s friends.  Still others it's family.  There may also be mentors and business partners or associates.  It could be a mixture of all of the above.   As you think of your five, think of their influence on your life.  Are the pouring into you (positively) or are they pouring on you(negatively). Do they add value or are they tanking your physical, mental and emotional stock?   Think of the last time each of your five encouraged you, supported you, cheered you on or were there for you when you needed them.  Think of what deposits they have made into the food in your life.  How much positivity and sunshine have they provided?   Now before I go on let me say that these relationships should be mutually

Stay in Your Lane by Christal Luster

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Have you ever been on the expressway stuck in a long, agonizing line of traffic and you finally start moving and see no signs of an accident? Many times I’ve found myself even more frustrated that we slowed down for nothing. Most of the time, we find ourselves in a slow-moving line of onlookers. An accident, a traffic stop or some other distraction catches our attention and causes us to slow down, take our eyes off what’s in front of us and focus all attention and energy on people heading in a totally opposite direction. I’m not saying we shouldn’t be concerned with the misfortunes of others. I’m one of those people who pray for people involved in accidents as I pass by. It’s a good thing to be aware of what’s happening with others. I’ve learned, however, that even though we are concerned about what’s happening around us, anything that causes us to take our eyes off what’s in front of us can cause detrimental consequences: front end and rear-end accidents, missed exits and tard

Top Ways to Leverage Your Press for Bigger Brand Exposure by Pam Perry

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I get calls all the time from business owners wanting to “get out.” Meaning they don’t want to be in business and no one knows about them. They want to be seen, heard and noticed by their ideal customers. Getting out there means doing media interviews (whether traditional or new media). This gives you “third party” endorsements which will build bring awareness and consequently trust if they see you often enough. You will grow your brand and elevate your stature as an expert. By showing up on radio, TV or in print publications is a way to educate your potential clients on your products and services. You want to generate trust – and buzz – by an objective media outlet. But once you have a media hit… WHAT CAN YOU DO NEXT to leverage it? Here are some ways to get mileage out of your media coverage: · Refer to their media hit a testimonial of your work · Frame the articles and put in your office/lobby · Promote “As Seen on TV” (name the station) · Show