BOSS Spotlight Feature: Lisa S. Jones
Lisa S. Jones , CEO, and Founder of EyeMail Inc. has developed multiple, patent-pending technologies within the video-in-email marketing space. For more than 15 years, Lisa has been a digital innovator and disruptor for global marketing communications. She is a trailblazer for women in technology and currently attends Harvard Business School. 1. What were some obstacles that you faced in the beginning process of starting your business or career? Some of the obstacles I experienced was finding the right developers and core team to support my vision. The feedback I was receiving at the time in the US was “why are you trying to add video and audio to email”? It’s not necessary so don’t waste your time. As a result, I sought international support to assist with building the EyeMail technology. Other obstacles included even with signed non-disclosure agreements completed, having to go thru multiple obstacles to prevent copying my patent-pending technology to protect my interest and my g