5 Entertainment PR, Branding, & Publicity Tips for Every Brand by Daria Fennell


I have had the pleasure of interviewing Taraji P. Henson and John Legend and the honor of meeting Mary J. Blige.

What do these 3 celebrities have in common? They are constantly recreating and reinvigorating their very successful longstanding brands.

After 26 years of being a CEO, Director of PR & Brand Strategy, & Celebrity Entertainment Journalist of The Daria Fennell Media Group, I have learned more than a few Entertainment PR, Branding, & Publicity tips that every brand can implement. 

Here we go:

1) Stay ready so you don’t have to get ready.  Make sure to keep your collateral (i.e. your electronic press kit (EPK), website, press releases, bios) up-to-date so that you are able to take advantage of opportunities that arise quickly. It is always better to be proactive rather than reactive.


2) Freshen up your brand from time to time.   Every so often, it will definitely benefit your brand to update your logo or to get a new logo altogether. The new energy surrounding your brand will create new opportunities. 


3) Learn to pivot when you have to.   In 2020 and 2021, you may have to pivot your brand in an entirely new direction. Experiencing a global pandemic, as well as, the intense experience of continued racial injustice in the world has forced several brands to change their strategies and approach.


4) Always know your audience.  It is key to always know your audience. You must ensure that your brand is always authentic and sensitive to what your audience may be experiencing at any given time.


5) Operate in gratitude. Most of the celebrities and very high-profile personalities that I have met, worked with, and have interviewed are very humble and always give thanks through their thoughts and actions. Being grateful issa must!


Now is the time to apply these 5 Entertainment PR, Branding, and Publicity tips to continue to successfully grow your brand.

Cheers to a happy and very prosperous 2021!


Learn more about Daria Fennell at www.TheDFMediaGroup.com Twitter: @DariaFMedia


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