5 Entertainment PR, Branding, & Publicity Tips for Every Brand by Daria Fennell
I have had the pleasure of interviewing Taraji P. Henson and John Legend and the honor of meeting Mary J. Blige. What do these 3 celebrities have in common? They are constantly recreating and reinvigorating their very successful longstanding brands. After 26 years of being a CEO, Director of PR & Brand Strategy, & Celebrity Entertainment Journalist of The Daria Fennell Media Group, I have learned more than a few Entertainment PR, Branding, & Publicity tips that every brand can implement. Here we go: 1) Stay ready so you don’t have to get ready . Make sure to keep your collateral (i.e. your electronic press kit (EPK), website, press releases, bios) up-to-date so that you are able to take advantage of opportunities that arise quickly. It is always better to be proactive rather than reactive. 2) Freshen up your brand from time to time . Every so often, it will definitely benefit your brand to update your logo or to get a new logo altogether. The new energy surrounding your