The BOSS Network Blog

NOW Y As we know MARCH is Women's History Month, a time when we celebrate and honor women for their achievements and their enduring spirit.  But, let's face it: women make things happen— not everyone knows as much about HOW women make history as they should.  But, we do know it's important to remember those who came before us, the CHALLENGES they faced and the BARRIERS they broke.  It's important, to SALUTE those who continue to break barriers and take on challenges, so that WE, may have access.  I looked up this year’s  theme  for Women’s History Month:“Women’s Education – Women’s Empowerment.”So, I want to spend a little time talking about HOW women are educated and empowered. I want you to REMEMBER t he definition of “Empower” it is to give POWER or AUTHORITY to. "Empowerment."  Now, that's a positive and POWERFUL word.  We know that people are EMPOWERED when they can make full use of their TALENTS, and energy for the benefit of themselves, and their co

For many independent professionals and entrepreneurs, the highlight of the brand building process is the LAUNCH. It is at this point that brand creators are able to see the fruition of their long, extraneous hours pay off; either in the form of launching a product, hosting a private event for a select group of supporters and potential patrons or by igniting a three-month integrated marketing campaign that utilizes online and off-line advertising, promotion and public relations efforts. Whatever the choice to launch, it's always my driving goal to advise my clients to launch a complete and all inclusive integrated campaign that allows the brand to be launched to their targeted audience across multiple channels or touch points consistently. Let’s begin! I absolutely love to launch in 3s. As an entrepreneur, I have lived the life working as marketer, publicist, researcher, event planner all for my one company; where 'I wear many hats' is an understatement. Launching in 3

Record and upload your best business pitch (under two minutes, please). The top 10 finalists will be invited to the 2012 Black Enterprise Entrepreneurs Conference + Expo where they will pitch the idea to judges and our audience for a chance to win $10,000! Deadline is Friday, March 30, 2012 Rethink your business at the 2012 Black Enterprise Entrepreneurs Conference + Expo. Hundreds of deal makers attend all looking to build networks and explore growth opportunities. Innovative sessions, high-powered speakers, early peeks at products, trends and services you’ll need to stay ahead. Don’t miss this one-of-a-kind power conference. 1. Join the Black Enterprise NING Community 2. Become a Member of this Elevator Pitch Group 3. Suggested Elevator Pitch Format What is your business focus? What products and services can you offer a company? How would you take advantage of this opportunity? How would you make money? 4. Create your video pitch 5. Click on the videos tabs in the top nav then select

Her Day Begins… With consecutive team meetings and more than likely will end just the same. In between meetings, the executive’s day is a busy balancing act as she helps the network maintain its place as the #1 cable network in the country.    “We are not just competing with other networks but other NBC properties as well…My job is essentially to put together on air opportunities for our on-air and digital advertisers,” she says. “I work very closely with my editorial production team and I say to them ‘What about the advertiser? How do we keep them involved?’” From there she takes on the vital task of compiling gripping marketing presentations and packages that will attract key advertisers, such as Ford and Chrysler, who are directly aligned with the network’s core audience and will further expand the network’s outreach. The second part of her job is developing programs for targeted audiences for the billion dollar network.   Whether she is in a sales meeting with major brands, resp

Bold. Innovative. Creative Genius.  You could use any these words to describe the newest television personality, Sabrina Thompson, but just one is not enough. You might have to add business owner, producer, jewelry designer, teacher, former NCAA athlete, artist and entertainment industry maven to the mix.  Cook it all up and you have one of the freshest faces to enter the small screen this February as she ventures through treacherous jungles on the upcoming season of the CBS hit show SURVIVOR. Since outsprinting the boys in elementary school, Sabrina has boldly taken risks while always managing to add her creative flare.  For instance, while majoring in Communications and competing against world-class athletes as a scholarship student-athlete at the University of North Carolina at Chapel Hill, she ignited her entrepreneurial spirit and redesigned old jeans and jewelry to sell to sorority girls for extra cash.  While interning at the Ricki Lake Show in New York City during college, sh