A status update is more than a mere 150 characters, it’s a bold statement, if you choose it to be. Every tweet, facebook update, and blog post is a chapter in the book you are writing about you and/or your company’s story, so it’s crucial to view social media as a craft. So what should you post on Facebook? Here are three different ideas that you can use to innovate the way you post: 1. PHOTOS - Pictures are indeed worth a thousand words, but only if the picture is purposeful to your brand’s story. Share photos of you at work, in action, or your product. They don’t have to be pictures of yourself, but rather, photos that demonstrate your services/product and the value it offers. Photos also tend to get more “likes” and views on social media. 2. RELATED ARTICLES - The articles you read show where your interests are. Sharing these with your audience further reinforces the lane you’re creating for yourself and your business, all the while educating yourself further