The Power of A Trademark by Corvet Williams
Michael Jordan filed a lawsuit back in 2012, in China, for the use of his name and brand. He recently lost this case . In the Chinese language, his name Jordan is “Qiaodan.” And the symbol being used is identical to the same one used in America. The judge’s reasoning why his claims don’t stand is because the image does not have a face on it to clearly identify him; and the name Jordan is a common name used in America and Qiaodan is not only used for the name Jordan. Having experience with Intellectual Property , my first question is was the Jordan name and image trademarked in China? Are there international patents and/or trademarks in place? This is a major concern, because had it been, then the fight between their trademark and the Jordan trademark would be the first basis to contend. Where there loop holes in the Jordan trademark that allowed the Qiaodan trademark? It’s easy for one to assume that someone like Michael Jordan’s legal team would know how to prepare for t