Monday, April 6, 2020

BOSS Spotlight Feature: Glynn Pogue

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Born and bred in Bed-Stuy, Brooklyn, Glynn Pogue tells stories from around-the-world, and around-the-way. A graduate of The New School’s MFA program, with a BA in Journalism from Howard University, Glynn has written for National Geographic Traveler, Vogue, Jezebel, and Essence, among others. Glynn is currently at work on a collection of essays on race, class, and traveling while black, topics she regularly sounds off about on her podcast #BlackGirlsTexting.

1. What were some obstacles that you faced in the beginning process of starting your business or career?
The media industry is tricky. Much of it is based on who you know. I was lucky to have a few internships under my belt and a strong network of mentors to support me. Still, as I reached out for staff writing positions, and publishing opportunities I was often met with rejection. I have a variety of interests and skills across media, and I’ve always wanted to have my hands on a lot of projects. There is no real blueprint for my dream job, which can sometimes make me feel lost. 
However, these challenges have made me flexible and open to opportunities and pushed me to constantly widen the vision I have for my career. 

2. What inspired you to break into your particular industry?
I’ve been telling stories for as long as I can remember. I knew early on that I was a writer, but I was fearful about how I’d make a secure living, so I pursued a career in marketing and PR instead. After graduating from Howard, I joined the Peace Corps and moved to Cambodia. My daily experiences were so inspiring. I couldn’t fight the urge to document them in writing. I couldn’t fight what I was born to do. I started pitching work about my time in Cambodia and landed my first major piece in Essence. Once I saw my name in print and understood that my voice really resonated with my readers, I was all in.  

3. How do you balance your personal and professional life or have you been able to find a balance?
My personal and professional lives are inextricably linked. Storytelling is my art, and I practice it daily. Being a writer is a part of my identity and it shifts the way I look at the world; I’m always thinking about stories to tell and making mental notes of moments that resonate with me and would someday make a great piece. The more logistical side of my work—emailing editors and brand partners—is another layer of my professional life, and I block out parts of my day to do those things, but the creativity is a constant. 

4. What is an inspirational quote that you live by?
“I am deliberate and afraid of nothing”-- Audre Lorde. 

5. Who were some influential people or mentors that helped or encouraged you along the way?
My parents are incredibly supportive, they are both brilliant creatives in their own rights, and I’ve always valued their opinions and insight. My mother, in particular, is the former editor of Essence magazine and she’s always been the first person to read anything I’ve written. I also really value George Stone. During my freshman year of college, I interned for him when he was the features editor of DC Magazine. We’ve stayed in touch over the years and he’s now the EIC of National Geographic Traveler. He’s always believed in my abilities, and when he took on his  role at Traveler, he was quick to offer me publishing opportunities at the magazine. Landing those bylines opened a lot of doors for me. 

6. What are your "must-haves" to keep your career or business going strong?
A supportive community and strong network, a curious mind, a notebook, and a pen. 

7. What is your definition of a BOSS?
A self-advocate who fearlessly pursues passion, knows their worth, dreams big and is willing to put the work in.  

8. Provide us with two words that describe you? Storyteller

Learn more about Glynn at Instagram: @bedstuybrat
Website: Glynnpogue.com 

Sunday, April 5, 2020

Economic Empowerment for Youth/Young Adults Begins with Financial Literacy by Yvetta Gayle-Thompson

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According to the Council for Economic Education survey, as of 2/5/20 there are only 21 states now require high school students to take a course in personal finance, this is only an increase of a few more states since the 2018 survey.

Okay, Yvetta, what are you trying to say?  I was one of those children who did not have any conversations about money when I was growing up.  Members of my family are entrepreneurs and own their homes.  There is a medical center in Buffalo named after my Aunt, I visited my uncles' barbershop and beauty supply store.

My grandparents were homeowners, worked on the same jobs until they retired, and owned their home along with the multi-family house next door.  My mom knew how to balance and budget what she had, but again there were no conversations with me and my siblings.  Can we talk about thi$!!

I knew I couldn't be the only one in this world who grew up simply not knowing that financial literacy could give you freedom, adventure, peace, more opportunity, and the ability to generate wealth while leaving a legacy for your loved ones!

Married and a mom of three at the age of 18, I knew how to work hard for what I wanted but clueless about how to grow my income.  I had great "jobs" that taught me stellar customer service, leadership development, networking, and amazing interviewing skills to select the crème de la crème.

It wasn't until the second marriage that I was taught about the importance of a great credit score, 401K, 529B, and the value of being a Small Business Owner while working my 9-5.  The transition and mindset change was not easy!  I purchased lots of material things, things that had little value outside of the aesthetics.  My tax return was a shopping spree versus using it to invest or build a Roth IRA or secondary education for the children.
I wanted to file bankruptcy because I thought I couldn't pay back a $5,000 loan!  At that time I had no guidance or leadership when dealing with finances.  My husband made an appointment for us to go see a lawyer so I could file bankruptcy.  I share this with you because the experience can feel like a catastrophe.  We negotiated the balance and a deadline.

So, what changed for me?  

I had to acknowledge my truth, what I did and didn't know.

I learned the mindset I had when it came to money/financial literacy.

Think about what you would like to accomplish, ask:

Am I honest with myself about what I want versus what I need?

What type of mindset do I have about being economically and financially literate?

Resources:


Learn more about Yvetta at www.youthfulresources.com Twitter: @ygtresources


Tuesday, March 17, 2020

The Overlooked Characteristic You Should Develop to Increase Business Engagement By Vanessa Abron

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Charisma is an important, yet often overlooked characteristic when it comes to developing professional skill sets. When I worked part-time selling cosmetics, I remember engaging with a customer who ended up buying a significant amount of products from me. Before she walked away, however, she looked me in the eye and said, “I’m not really buying the product, I’m investing in you.”


Those words stuck with me because at that moment I realized no matter if you are selling make-up, coaching sessions, consultations, burgers or investment products, you have to sell people on YOU before they can even care about the product or service you are offering.


Why is charisma important?
How do you feel when you are around someone who is dry, mean and/or disengaged? Are these the characteristics of an individual you are waiting to spend time with? Probably not. Someone with the characteristics more than likely may make you feel uncomfortable, and you probably wouldn’t want to do business with them.  In fact, you may make your best attempt to get away from them as quickly as possible.


Author Dale Carnegie recognized the importance of possessing magnetism in 1936, which is why he wrote, How to Win Friends and Influence People. The masses have found such great value in this book that Time magazine recognized it on their list of the 100 most influential books in 2011. While I highly encourage you to add this publication to your overall reading material, I also recommend the following tips:


1. Don’t take yourself so seriously
In our attempt to present our messages and ourselves with the utmost importance, we lose the human factor to try to appear as perfect robots. But people want to see people just like them. They want to be able to visualize you at their kitchen table drinking coffee with them or sharing a joke with them at a bar. Yes, we are important and what we have to say is important, but find a way to say it, while being relatable.


2. Smile and laugh/Have fun
This easy tactic is simple yet powerful. A smile is inviting and encourages most to let their guard down, even if it is just a smidge. And it is the first step to not taking yourself so seriously.


3. Be authentically friendly and develop a genuine interest in others
Many of us learned this step as we were growing up. Be kind to one another. Offer help and support where possible. Avoid hostility and general meanness. “You can catch more flies with honey than with vinegar,” is not just a saying, it is fact. We are more inclined to help those who help us. We are kind to those who are kind to us back. We give respect to those who respect us. 


You don’t have to be the most popular person, but a hint of charisma goes a long way when you want to attract fans, customers, clients and/or media attention. It may be just the edge you need over your competitors in closing a deal, getting a promotion, establishing a new partnership arrangement or winning an election.

Learn more about Vanessa at www.AgencyAbron.com Follow on Twitter @AgencyAbron Instagram @AgencyAbron Facebook @AgencyAbron

Tuesday, March 10, 2020

What’s Your Net Worth? by Dr. Sharice Bradford

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I have repeatedly seen a quote that reads “you are the sum total of the five people you spend most of your time with”.  So I want you to take a moment and consider who do you spend the most time with?  

For those of us who are workaholics, it could be people from work.  For some of us, it’s friends.  Still others it's family.  There may also be mentors and business partners or associates.  It could be a mixture of all of the above.  

As you think of your five, think of their influence on your life.  Are the pouring into you (positively) or are they pouring on you(negatively). Do they add value or are they tanking your physical, mental and emotional stock?  

Think of the last time each of your five encouraged you, supported you, cheered you on or were there for you when you needed them.  Think of what deposits they have made into the food in your life.  How much positivity and sunshine have they provided?  

Now before I go on let me say that these relationships should be mutually beneficial.  The best return on your personal stock is the work you put in as well.  

So again I ask who are your five?  If there are people in your five who are lowering your emotional property value, let them go.  Shift the amount of time and attention you get them.  Cut the cords if necessary.  We are in the business of moving forward and you can’t always take everyone with you.  

If they are adding value and worth, thank them.  Send them a card in the mail, yes people still do that and people like to receive something other than bills in the mail.  Buy them a Starbucks or Dunkin’ Donuts gift card.  Let them know you appreciate the value they add to your life.  


Make sure that you are adding value as well. Assess what you bring to your relationships and make sure that you are not subtracting value from yourself or others.  Nurture the relationships that raise your net worth and eliminate those who are lowering your net worth.  I have also heard it said that Your Network determines You Net Worth.  Again I ask what is your Net Worth? 

Learn more about Dr. Sharice Bradford via her website at  www.structuredsoulwellness.org and follow her on Twitter @CoachSharice7


Stay in Your Lane by Christal Luster

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Have you ever been on the expressway stuck in a long, agonizing line of traffic and you finally start moving and see no signs of an accident? Many times I’ve found myself even more frustrated that we slowed down for nothing. Most of the time, we find ourselves in a slow-moving line of onlookers. An accident, a traffic stop or some other distraction catches our attention and causes us to slow down, take our eyes off what’s in front of us and focus all attention and energy on people heading in a totally opposite direction.

I’m not saying we shouldn’t be concerned with the misfortunes of others. I’m one of those people who pray for people involved in accidents as I pass by. It’s a good thing to be aware of what’s happening with others. I’ve learned, however, that even though we are concerned about what’s happening around us, anything that causes us to take our eyes off what’s in front of us can cause detrimental consequences: front end and rear-end accidents, missed exits and tardiness for us and those following us. 

In the same way, when we focus too much on what others are doing, we put ourselves in a position to crash, miss opportunity and delay ourselves and those behind us from reaching our God-appointed destinations. As hard as it can be sometimes, you must stay in your lane. Celebrate your friend’s success, but don’t be so consumed with how far he/she has gone that you delay your own journey. Don’t fall into the pit of comparison. They may be headed in a totally different direction with a different assignment, but you’ll miss out on your destiny because you aren’t looking where you’re driving. Your body will always follow your thoughts and your eyes. Sometimes you have to put on those blinders, cut up your power playlist and follow the GPS. You will make it. Just stay the course.

Learn more about Christal:
www.christalluster.com Twitter: @christalluster

Top Ways to Leverage Your Press for Bigger Brand Exposure by Pam Perry

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I get calls all the time from business owners wanting to “get out.” Meaning they don’t want to be in business and no one knows about them. They want to be seen, heard and noticed by their ideal customers. Getting out there means doing media interviews (whether traditional or new media). This gives you “third party” endorsements which will build bring awareness and consequently trust if they see you often enough. You will grow your brand and elevate your stature as an expert. By showing up on radio, TV or in print publications is a way to educate your potential clients on your products and services.

You want to generate trust – and buzz – by an objective media outlet.

But once you have a media hit… WHAT CAN YOU DO NEXT to leverage it?

Here are some ways to get mileage out of your media coverage:

· Refer to their media hit a testimonial of your work

· Frame the articles and put in your office/lobby

· Promote “As Seen on TV” (name the station)

· Show off What Your Business is All About to Prospects

· Create Social Media Snippets

· Add Video to Your Website & Youtube Channel

Where to distribute your media exposure:

· Put on the website under Media Page

· Put the media logos on your business card

· Use in a Direct Mailing to past and current customers

· Put in PowerPoint Presentations

· Put in Press Kit or publicity book of clips

· Use in email or newsletters

· Put on the blog and share out via social

· Use in your social media by taking a picture of you on the TV Set or in the studio or doing a screenshot of you on the air

Repackage and repurpose

Don’t let your big event fade into the background as soon as it’s over. Instead, turn that media hit into magic that will continue to showcase you as the go-to person in your niche.

The point is, use and re-use this content everywhere you can, and it will continue to help you grow your business for years.

Blow your own horn
Interviews and being featured in publications like SPEAKERS MAGAZINE are all fantastic ways to leverage and to show off your expertise. Remember, it’s up to turn that “fame” into more opportunities.

Don’t forget to make the most of media hits by including the information on your:

· About page

· Speaker page

· Press page

· LinkedIn bio

So, you see besides telling your friends and family that you were interviewed, make sure you build brand awareness, buzz, and trust. Tell your story – media exposure can be leveraged indefinitely if you know how to optimize it right.


Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishers. She is the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration and podcast of the same name. Visit www.pamperrypr.com and listen to her in Apple Podcasts.



Pam Perry, PR Coach
Listen to our podcast
TheDBAPodcast.com

Mobile: (248) 690-6810

Thursday, March 5, 2020

BOSS Spotlight Feature: Chrissy Gousman

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At the age of 12, Chrissy was cooking in the kitchen with Chefs at her Church (Trinity UCC).
Chef Chrissy has been featured on WGN Chicago's Sunday Brunch news segment and has served Coldwell Banker, Burrell Communications, high profile judges/attorneys, and NBA Referees. Fork Fantasy started in 2019 by Chef Chrissy G. who has been cooking for over 20 years.


1. What were some obstacles that you faced in the beginning process of starting your business or career?
In the beginning, I had to figure out what I could do to bring customers my way as a new business. What could I do differently than others weren't doing?

2. What inspired you to break into your particular industry? My grandmother used to have a soul food restaurant and my mother was an amazing cook also, but she made more non-traditional meals. Everyone LOVED their food and it always brought people together. I wanted to make people feel how they did but on another level.

3. How do you balance your personal and professional life or have you been able to find a balance? I had to learn how to set time aside for my daughter and myself. In the beginning, it was easy because business was steady but slower. As my company grew I found that I had limited time with my daughter and I didn't want to miss important moments, by her being so young. I started taking off time just for us because why work so hard if you can't enjoy the fruits of your labor with the most important person in your life. I had to learn time management.

4. What is an inspirational quote that you live by? I live by the quote "Everything happens for a reason". Good or bad, there is something to be learned by the experiences you go through. Take a deeper look at what's being shown.

5. Who were some influential people or mentors that helped or encouraged you along the way? My mother worked so hard to establish a name for herself. She was very well respected in her field of nursing and never gave up. After she passed away I knew I had a big responsibility because I had to continue her legacy and make her smile from heaven. My God Parents Carole and Michael Jacobs also took on a huge role by stepping up and never leaving my side after my mother passed away. They supported everything I and my siblings did/do. They prayed for me and believed in me when I felt no one else did. They are my #1 fans and it makes me go harder knowing I have a strong support system behind me. I have to keep making them proud!

6. What are your "must-haves" to keep your career or business going strong? My "must-haves" are a positive attitude, staying creative, great customer service, and ambition.

7. What is your definition of a BOSS? My definition of a BOSS is someone who takes a chance to make a difference, no matter how scary it might be. Someone who makes money but stays humble because they know where they came from. A BOSS helps others excel in life by giving them opportunities they wouldn't normally have. A BOSS gives back to those less fortunate, I feel when you are given blessings, you should share with those in need.


8. Provide us with two words that describe you? "Culinary Diva"

Learn more about Chrissy G. (Owner/Executive Chef) at

www.forkfantasy.com

www.facebook.com/forkfantasy


Fork Fantasy Catering
(312)662-2858

Friday, February 21, 2020

BOSS Spotlight Feature: Tameika Jackson

2 comments
Tameika is a Chicago native, Tameika is the creative mind behind En’Style Occasions. For years, Tameika was often complimented for her innovative ideas and detail-oriented work ethic in regards to planning events. She decided to merge all of her skills together and En’Style Occasions was born. Event planning for Tameika comes naturally.


1. What were some obstacles that you faced in the beginning process of starting your business or career? My biggest obstacle starting was my pricing. I was shortchanging myself to book an event. I was so excited to do an event I was charging little to nothing to where I was losing money. My vendors were walking away paid and I went home broke but excited I killed the event. I quickly learned I would not stay in business doing that. I have worked with my mentor and learned how to properly price my events so I could turn a profit. My second obstacle was fear. I love to do events but I was scared to put myself out there. I always found a way to stay in the shadows. I initially was only doing events for family and close friends. It terrified me to do events for outside people. Friends started referring me to their friends and I started getting more leads. Then the flood gates opened and I couldn't hide anymore. A friend told me "you are stunting your own growth". From that point, I knew I had to put myself out there and accept the blessings of being able to do my passions. 

2. What inspired you to break into your particular industry? As a child, I grew up watching one of the aunts throw elaborate parties and I was always in awe. I always said I can't wait to grow up so I can throw parties. From that grew my passion for events. As far as weddings, every little girl dreams about her wedding day. How it would look, who would come, her dress, etc. From my parties, friends and family members asked me to do their weddings. So I turned my dream wedding into everyone's dream wedding and the rest is history.

3. How do you balance your personal and professional life or have you been able to find a balance? It's always a challenge when you have a family and a business. I work a 9-5 job, my husband owns a State Farm agency and we have 4 children. Thank God my amazing husband helps me balance my home life and work. I can't forget to mention I have an amazing team that makes sure we flow smoothly.

4. What is an inspirational quote that you live by? "She was powerful not because she wasn't scared but because she went on so strongly, despite the fear. - Atticus

5. Who were some influential people or mentors that helped or encouraged you along the way? My amazing mentor is Desiree Dent. She's my event planner crush. LOL  

6. What are your "must-haves" to keep your career or business going strong? Strong faith, great support system, and the ability to network.

7. What is your definition of a BOSS? My definition of a BOSS is a woman that is able to balance home/family and being an entrepreneur and being great at both. 

8. Provide us with two words that describe you?  Goal Getter

Learn more about Tameika at https://www.enstyleoccasions.com/

Friday, February 7, 2020

My Word for 2020 by Dr. Sharice Bradford

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In last month’s blog, I talked about New Year, New What?  I shared how I now come up with a word to guide me through the year.  I also stated that this month I would share what my word for 2020 is.  But before I share my word with you let me ask a question.  How are those resolutions coming?  How many people can honestly say that they have stuck with their resolutions and are just as on track and excited as they were when they made those resolutions at the end of the year?  Do you even remember what the resolutions were? 

Well as I shared, I thought long and hard about what my word for the year would be.  My process of choosing the word was a result of years of failed resolutions but also reading Shonda Rhimes' book The Year of Yes!  The year after reading that book my word was yes.  For those of you who haven’t read the book, it is a must-have for your library. 

Anyway, on to my word for 2020.  My word for this year is DONE!  Yep, DONE!  Not as in done with life, or done with living, however, done with the people, places and things that no longer serve my life and those people, places and things that have contributed directly or indirectly to me not living up to and owning my full potential. 

I have to make a disclaimer here.  I am not blaming anyone.  My life, my choices.  However, I realized as I was deciding what my word would be that there was a lot that I allowed, and a lot that I accepted that was not serving me, or my purpose.  So I decided to purge.  Just like cleaning my closet, or spring cleaning the house, I decided that I would rid my life of some things and some people that needed to be released.  I decided that I would be DONE and that I would let the word DONE by my guide for 2020. 

I have to admit, DONE was a scary word.  I required some restructuring of some relationships.  It required a change in employment, which became a change in economic status.  It required me to sit in some things I had allowed to get out of control and fix some things that had been broken. 

DONE required that I restructure my entrepreneurial efforts.  Entrepreneurship may be hard, but it is worth every effort, every failure, every setback, every sleepless night.  The victories and the successes made it so much more worth the effort.  I also decided to be done with happiness and regret.  The victories and successes make my choice worth the effort. 

I decided that DONE would guide me through 2020.  The reality is that my 2020 will be whatever I make it and that starts with being done with everything that does not serve my greater and/or higher purpose. 

If you decided to choose a word for the year, what is it? 

Learn more about Dr. Sharice Bradford via her website at  www.structuredsoulwellness.org and follow her on Twitter @CoachSharice7 

How to Go From Unknown to Known In Your Industry by Pam Perry

4 comments
The currency today is attention. Everything is on speed dial; moving fast in nanoseconds. If you get someone's attention that's the key to getting them interested in your brand, business or book. 

I've been in business for two decades and I know what it takes to build a brand. But trust me, it does not happen quickly. You want to construct a brand that can be not only recognizable but trusted, preferred and recommended. 

Here's my "checklist" of some of the things that you must do to go from unknown to known in your industry:

1. Go to trade shows and conferences in your industry. Be seen. Network. Have great marketing materials to share.
 
2. Sponsor events.  Yes, quit asking for sponsorships... go and sponsors events where your target audience would notice you. Be a giver - sponsor charity events; take out ads in church bulletins. Yep. Old school. But it works. 

3. Blog.  Don't roll your eyes. The reason why blogs work is that it keeps you top of mind and top on google. You have to have your SEO going and blogging does that with RSS power. Blog with video too!
 
4. Write and distribute press releases.  You should have something to pitch to the media at least once a quarter.  Getting press can bring you visibility and name recognition plus credibility. Get to know the media. Follow them on twitter. Retweet them. 

5. Join associations. Become involved. Join The BOSS Network and come to their events. Volunteer to help. Be a "go-giver." 

6. Serve on a Board.  Yes, the Law of Reciprocity will be in effect. Very affluent people serve on board. Learn how to serve and you'll get noticed. 

7. Testimonials. If you're good at what you do, ask your clients and customers for endorsements. Ask them to record a video and put on your website and ask them to do a review on Google. 

8. Public speaking.  This is where you'll shine.  Don't worry about getting paid - just show off your expertise and brilliance. Take not on how people respond. Serve first. 

9. Joint venture. Collaboration is better than competition. Find a colleague in your field and host an event together - either online or in-person. Be resource. 

10. Write a book. A GOOD book and promote the book with a podcast series. If you are worth your salt, you should have a lot of content to share - and it'll pick up steam the more you share your knowledge. 

Remember, givers, get. So give your best to the world and the world will notice you and give the best back to you. 

Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration. Download her free PR Mini-Course at www.pamperrypr.com

Friday, January 31, 2020

5 Reasons Every Coach and Speaker Needs a Book by Pam Perry

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Struggling to bring in new clients or speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered:
Write a book. 
It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book. 
1. Authority
Imagine you’re at a conference or local networking group and you meet two coaches or speakers who both specialize in business branding—something you know you need help with. 
One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding. 
The other person has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence. 
Which person do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it. 

2. Expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage. 
Not only that, but your readers are a captive audience. They’re listening—at that moment—only to you. That’s a powerful position to be in and one that gives you an opportunity to really show off your stuff. 

3. Market Reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way. 
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beaten. 

4. Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you. 
But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it. 

5. Media and Press Opportunities
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover. 
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business or booking speaking gigs than a person who keeps putting it off until later.

Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration. Download her free PR Mini-Course at www.pamperrypr.com

Monday, January 27, 2020

When You Want To Re-Invent Yourself by Christal Luster

2 comments
Establish your motives.


In reinventing yourself, the goal is to change so much so that you appear to become completely different. That’s a huge commitment to make and it will require a solid motive. Choose something that will be able to withstand your daily mood-swings and excuses, the opinions of others, and all circumstantial hurdles. Powerful motives improve your health, make you better and not bitter, and put you in a position to be a blessing to others. 


Write the vision.


Studies show that we are 42% more likely to achieve our goals by writing them down. It’s not enough to just think about it and imagine it. Skyscrapers don’t get built from pictures; blueprints have to be drawn up with exact measurements. Take the time to write down in detail who you want to be and what it takes to become that person. Do your research. Be adventurous but also realistic. Develop a budget and a schedule. Keep this written vision near you at all times and revisit it daily. Writing the vision reinforces the material in your mind and holds you accountable. Where your thoughts go, your body will follow. 


Embrace the process.


Change takes time. Do not expect to be a totally different person overnight. There will be times you want to give up. Choose not to. There will be times you may stumble. Get back up. Celebrate the small victories. The day you reach your goal will be one amazing day, but the journey it took to get there will serve you a lifetime of valuable memories. Your reinvention will always have a greater impact if you’re able to recount the process and encourage the people who are trying to get where you are. 

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