Top Ways to Leverage Your Press for Bigger Brand Exposure by Pam Perry

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I get calls all the time from business owners wanting to “get out.” Meaning they don’t want to be in business and no one knows about them. They want to be seen, heard and noticed by their ideal customers. Getting out there means doing media interviews (whether traditional or new media). This gives you “third party” endorsements which will build bring awareness and consequently trust if they see you often enough. You will grow your brand and elevate your stature as an expert. By showing up on radio, TV or in print publications is a way to educate your potential clients on your products and services.

You want to generate trust – and buzz – by an objective media outlet.

But once you have a media hit… WHAT CAN YOU DO NEXT to leverage it?

Here are some ways to get mileage out of your media coverage:

· Refer to their media hit a testimonial of your work

· Frame the articles and put in your office/lobby

· Promote “As Seen on TV” (name the station)

· Show off What Your Business is All About to Prospects

· Create Social Media Snippets

· Add Video to Your Website & Youtube Channel

Where to distribute your media exposure:

· Put on the website under Media Page

· Put the media logos on your business card

· Use in a Direct Mailing to past and current customers

· Put in PowerPoint Presentations

· Put in Press Kit or publicity book of clips

· Use in email or newsletters

· Put on the blog and share out via social

· Use in your social media by taking a picture of you on the TV Set or in the studio or doing a screenshot of you on the air

Repackage and repurpose

Don’t let your big event fade into the background as soon as it’s over. Instead, turn that media hit into magic that will continue to showcase you as the go-to person in your niche.

The point is, use and re-use this content everywhere you can, and it will continue to help you grow your business for years.

Blow your own horn
Interviews and being featured in publications like SPEAKERS MAGAZINE are all fantastic ways to leverage and to show off your expertise. Remember, it’s up to turn that “fame” into more opportunities.

Don’t forget to make the most of media hits by including the information on your:

· About page

· Speaker page

· Press page

· LinkedIn bio

So, you see besides telling your friends and family that you were interviewed, make sure you build brand awareness, buzz, and trust. Tell your story – media exposure can be leveraged indefinitely if you know how to optimize it right.


Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishers. She is the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration and podcast of the same name. Visit www.pamperrypr.com and listen to her in Apple Podcasts.



Pam Perry, PR Coach
Listen to our podcast
TheDBAPodcast.com
Mobile: (248) 690-6810

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