5 Reasons Every Coach and Speaker Needs a Book by Pam Perry
Struggling to bring in new clients or speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book. 1. Authority Imagine you’re at a conference or local networking group and you meet two coaches or speakers who both specialize in business branding—something you know you need help with. One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding. The other person has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publicat