The Overlooked Characteristic You Should Develop to Increase Business Engagement By Vanessa Abron
Charisma is an important, yet often overlooked characteristic when it comes to developing professional skill sets. When I worked part-time selling cosmetics, I remember engaging with a customer who ended up buying a significant amount of products from me. Before she walked away, however, she looked me in the eye and said, “I’m not really buying the product, I’m investing in you.” Those words stuck with me because at that moment I realized no matter if you are selling make-up, coaching sessions, consultations, burgers or investment products, you have to sell people on YOU before they can even care about the product or service you are offering. Why is charisma important? How do you feel when you are around someone who is dry, mean and/or disengaged? Are these the characteristics of an individual you are waiting to spend time with? Probably not. Someone with the characteristics more than likely may make you feel uncomfortable, and you probably wouldn’t want to do business wit