How to Get on the News – Your Personal PR Plan by Pam Perry
Whether you’re an entrepreneur or a corporate employee, you need to be ready when it’s your time to shine. Authors, speakers, and people in business aspire and strive to appear in the media, but even employees who work behind the scenes can find themselves pulled to the front to share their opinion, accept an industry award, or collect the prize in a local contest. Whether or not it’s your intention, one day you might look up and find yourself on TV, the radio, or in a newspaper or magazine – like that time my photo appeared in USA Today . #truestory And if you’ve created your personal PR plan, you’ll be one of few people who are ready for that golden moment in the media’s spotlight. Check out this juicy episode where I talk about: networking and building strong connections with the media, what to articulate for the perfect media pitch, how to time your pitch (and where to get the confidence to do it), what media contacts really want from you (it’s not about you OR them), why follow