The BOSS Network Blog

Can you imagine a world where everyone had to figure out everything for themselves? A situation where nobody could learn anything from anybody else. Languages wouldn’t evolve, any breakthroughs in Math and Science would have to be repeated over and over again. Progress would only ever be able to go so far. And not very far at that. It’s doubtful that every new person would be able to figure out how to start a fire, then how to use it to make goods, and so on. Individually isolated humanity would never advance beyond hunter-gatherers - if they even survived at all.  What if we were allowed some freedom - say you could communicate with the people in your community, but no one anywhere else. You would make some progress. People could pass on some of their knowledge and so on. You may even be able to get to where we are right now, but it would surely take longer. What am I getting at?  As the famous saying goes,  “Learn from the mistakes of others. You can't live long enough to make t

  So you have a product or service.  What’s the next step? How do you build your brand?  Simply put, branding is your character in the marketplace and you need it in order to effectively promote your business, services/products or yourself in your arena.     Your brand is present in everything that you do and how you present it to the world.  Branding encompasses much more than that.  Branding permeates every facet of your business beginning with creating an identity.  Remember your brand is who, what and why you are.  That is the basis of your identity.   Your identity speaks to the core of you and your business.  When people think of you, they will identify with how your product or service make them feel.     I love ice cream.  Like really love ice cream.  My first job was at a locally own softserve store.  I believe that the love of ice cream is pretty universal.  Most people love it, and if you don’t, then we need to talk about our future together.  There is a certain ice c

  If you would have told me in 2019 that I (a naturally very free spirit) and everyone in the world would be under some form of quarantine or lockdown due to an international pandemic in 2020 and 2021, I would not have believed you. As a very creative person who is naturally an extrovert, I am not going to front like our current international pandemic, and being quarantined for almost an entire year hasn’t tested my creativity and positivity gangsta.   It most certainly has! As a CEO, Director of PR & Brand Strategy, & a Celebrity Entertainment Journalist of The Daria Fennell Media Group, I am literally in the people business. I love being around people and their energies and vibes, attending events, going to new restaurants, listening to live music, and meeting celebrities & all types of beautiful people throughout my wonderful life journey. On Staying Creative Those times that I need to write something like an article, a bio, or a press release, I make sure to first take