The BOSS Network Blog

Before I ventured into this whirlwind of entrepreneurship, I worked a corporate job, just like many of you BOSS ladies. My guess is that like me, you were raised to work harder and smarter just to receive somewhat equal opportunities. These attributes ultimately equate to how you show up every day, and your personal brand. Maintaining a solid personal brand (on and off the job) consists of a few things: Performing your role with excellence and actually wanting to do a good job Over preparing and over delivering at whatever task there is to complete Anticipating needs of your clients, colleagues, and superiors Presenting yourself well professionally and engaging personably Although I experienced success as a manager, I began to feel antsy about the next phase of my career. Even still, I did above average in my role. Why? Because, my personal integrity was on the line. Eventually, I was made aware of a new position within the brand that would demand more responsibility fro...

Famed marketer Seth Godin said “The New Marketer needs to be in charge of everything the company does. They need to be the first step.” Needless to say, I am clearly partial to this statement and wholeheartedly agree. However, many companies unfortunately see marketing as an afterthought. This is even truer for my solopreneur sisters. As business owners, there are so many challenges we face daily to ensure our operations run to their optimal capacity. And, if you’re like me, you try your best to manage the responsibilities of the business, including client demands and acquiring new business, in addition to the personal responsibilities of our families, homes and health. Let’s be honest: It’s exhausting! But, what good is all your hard work if you are not maximizing your business opportunities and getting the visibility your brand deserves? Whenever I consult with new clients, I always inquire about the challenges they face with marketing their businesses. Astonishly enough,...