Woman Leader: Rashada Whitehead
Company : Flowers Communication Group
Recognition: Flowers Communications Group (FCG) announced an evolution in its agency’s leadership, naming Rashada Whitehead President. Whitehead, who rejoined the agency in 2008 as its first appointed Managing Director, has quickly leveraged the company’s equity in the marketplace, making it poised for tremendous growth.
Bio:At a time when many small to mid-sized agencies are finding a benefit in mergers and acquisitions, the Chicago-based multicultural communications firm is choosing to remain independent in its mission to provide quality public relations and integrated marketing services to its vibrant and growing roster of client partners. “This is an incredible time in the history of our agency and the industry as a whole,” says Flowers Communications Group Founder and CEO, D. Michelle Flowers Welch.
“When I started the company 20 years ago, it was my vision to create a legacy of leadership that filled a void in the marketplace. FCG was among the pioneers in multicultural communications. As we look at the demographic shift in America, there is now a tremendous demand for multicultural communications experts. Rashada is a proven leader whose diverse skill set is an imperative for the next generation of PR practitioners. Her results-oriented approach, client-service focus and operational expertise will serve us well. I am extremely proud to have her lead FCG into our next 20 years.
”Quote: When asked “What would you tell a young PR professional wanting to start a career in PR?” Whitehead “I would tell anyone starting out in PR that the sky is the limit. There are no barriers. Focus on your quality of work and the passion for the craft. The rest will work itself out. Don’t take yourself too seriously and be sure to have some fun!