Thursday, February 4, 2016

BOSS Spotlight: Meet The "MindShift Expert" Samantha Madhosingh, Psy.D,

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Samantha Madhosingh, Psy.D, A psychologist, executive coach, bestselling author & speaker specializes in mind, body, & spirit transformation.  She has authored and coauthored multiple bestselling books including: Strike it Happy! 101 Reflections to Revolutionize Your Life, Motherhood Dreams & Success and You Are Whole, Perfect, and Complete…Just as You Are.

The BOSS Network: What were some obstacles that you faced in the beginning process of starting your business or career?

Samantha Madhosingh, Psy.D:  I started my business 6 years ago after working in mental health for government and private organizations for many years. I naively believed that having a heart for serving others and helping them heal would mean that people who needed help would come and find me once my business was open. I was so very wrong. I had no clue about marketing or sales or what it would really entail to run a thriving business. 

BN: What inspired you to break into your particular industry?

SM: My desire to be a psychologist came from wanting to help others heal and live a life of joy and happiness. Many people don’t believe that they can choose to be happy. I want to illuminate that path and inspire others to live their greatness. 

BN: How do you balance your personal and professional life or have you been able to find a balance? 

SM: I don’t really subscribe to the idea that there is really such a thing as perfect balance. I know what my priorities are and I keep them front and center. As a single mom of a 9-year-old, I am clear that my daughter is the most important factor in every single decision I make. I want to make the world a better place, make a difference, and be the best me I can be, all for her. 

BN: What is an inspirational quote that you live by?

SM: “Just when the caterpillar thought the world was over, it became a butterfly. ~ Proverb” For me, butterflies are symbolic of transformation and the necessity of breaking through not only to get to the other side; but to blossom and thrive in all your beauty. It’s also about not giving up and being unstoppable in the face of obstacles and challenges. 

BN: Who were some influential people or mentors that helped or encouraged you along the way? 

SM: Two people who were really influential in my early career are Dr. Ayana Watkins-Northern and Dr. Michael Barnes. They both supported and trained me when I interned at the Howard University Counseling Center. Later, Mark Schall and Kerri Myers really opened my eyes to the transformation that coaching can bring to the lives of others; but they also changed me and my outlook on my own life too. That was an extra gift I wasn’t expecting. And two ladies who inspire and influence me greatly today in terms of how they both serve others and how they run their businesses are Lisa Nichols and Sandra Yancey. 

BN: What are your must-haves to keep your career or business going strong? 

SM: A clear mind and a strong belief in myself and my vision. The pathway can get murky and without the right mindset, it is so easy to get derailed and get off course. How you think and what you believe about yourself and what you deserve, money, business, and life are the keys to success. 

BN: What is your definition of a BOSS

SM: A woman who is BEING the woman she was divinely created to be in every single area of her life. She knows what she wants and she goes out there and doesn’t stop till she gets it. She doesn’t allow fear or her past to prevent her from living her destiny. And, most of all, she is inspired by love and inspires others to love. 



Connect with Samantha Madhosingh, on Instagram  @DrSMadhosingh Twitter @DrSMadhosingh and  learn more about her products and services at www.askdrsamantha.com 



Monday, February 1, 2016

2016: The year marketing changed your business By Nia Perry

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Famed marketer Seth Godin said “The New Marketer needs to be in charge of everything the company does. They need to be the first step.” Needless to say, I am clearly partial to this statement and wholeheartedly agree. However, many companies unfortunately see marketing as an afterthought. This is even truer for my solopreneur sisters.

As business owners, there are so many challenges we face daily to ensure our operations run to their optimal capacity. And, if you’re like me, you try your best to manage the responsibilities of the business, including client demands and acquiring new business, in addition to the personal responsibilities of our families, homes and health. Let’s be honest: It’s exhausting! But, what good is all your hard work if you are not maximizing your business opportunities and getting the visibility your brand deserves?
Whenever I consult with new clients, I always inquire about the challenges they face with marketing their businesses. Astonishly enough, there are so many consistent themes. In fact, raise your hand if you find yourself in one of these statements:

·         I do not understand marketing
·         I do not see the benefit of marketing in my business
·         I do not have the staff to support marketing efforts
·         I do not have the budget for marketing
·         I do not have the time to market my business

What I most admire about the fierce and fabulous women I have the pleasure of connecting with, is the transparency I receive from them about simply not understanding marketing or the true value it can add to their business. Some correlate a logo and website with an entire branding strategy. Many do not utilize the vast amount of free or inexpensive tools available to streamline marketing activities. One of the biggest misses any business person can do is to create a very simple marketing plan.
The goal is to create an intentional course of action that will increase your visibility, attract your ideal customer, and ultimately (feel free to also insert ‘hopefully’ or ‘prayerfully’ here) increase your bottom line.
A few elements to consider when composing your marketing plan:
·         What products/services do I offer?
·         What is my unique value proposition?
·         Who is my ideal customer and where do they seek my services?
·         What are my overall business goals?
·         What are my marketing goals?
·         What strategies will I implement to achieve those goals?
·         How much money do I need to allot to marketing this year?

Remember, as the BOSS of your own business, the role of Chief Marketing Officer ultimately falls on you. You CAN learn the marketing ropes! Let 2016 be the year marketing transformed your business! 


Follow Nia at @PerryFamilyMKTG or visit her website at www.perryfamilymarketing.com

BOSS Spotlight: Meet The "Career Strategist" Tana M. Session

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Tana M. Session, MBA, PHR, GPHR, SHRM-SCP. Tana started her career in Human Resources as an administrative assistant to the Director of Personnel at Ernst & Young in the mid-90s. Since then, she realized that the field was a passion for her. Over the years, she has held almost every position imaginable, while building her resume and expertise in the profession. Tana holds a Bachelor’s degree in Business Administration and a MBA in Organizational Psychology and Development. She has also obtained multiple certifications in the field of Human Resources (PHR, GPHR, SHRM-SCP); is a certified trained Career and Life Coach, who is currently pursuing her Professional Certified Coach (PCC) accreditation from the International Coach Federation (ICF); and is also Board Leadership certified by the African-American Board Leadership Institute (AABLI).In addition to previously owning her own business, Tana has also served as the top HumanResources leader for multiple companies, including for profit and non-profit organizations. Through the years, she has been recognized for her level of professionalism, leadership, strategic initiatives

TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career?

Tana Session:Exposure has been the biggest obstacle. I have opted to utilize social media (Instagram, Facebook, Periscope) to push my business out to the masses.

BN: What inspired you to break into your particular industry?


TS: I have over 25 years of progressive experience in Human Resources. I decided to get certified as a Career/Life coach in 2014 because I realized that managing and developing people through coaching was the future (not teaching/telling). I want to pour into people rather than discipline/punish people.

BN: How do you balance your personal and professional life or have you been able to find a balance?

TS: It is a challenge to maintain balance since my business is promoted primarily through social media. I have to schedule my day to ensure that I have “me” time (i.e., exercise, mani/pedi, reading, personal development, etc.), and time with my husband, son and friends. l also hired virtual assistants to help me manage my social media account and write the two books that I have had in my head for years! Because I’m so driven to make my business successful, it is a daily struggle to maintain that balance, but I’m committed.

BN: What is an inspirational quote that you live by?

TS: “Either pray or worry, but don’t do both. I choose to pray!”

BN: Who were some influential people or mentors that helped or encouraged you along the way?

TS: I do admire Oprah Winfrey, Iyanla Vanzant and Maya Angelou. I like to watch the OWN series, “Masterclass”, which shows in their own words how various successful people have overcome obstacles and stepped into their destiny.

BN:  What are your “must-haves” to keep your career or business going strong?


TS: iPhone 6s, iPad and Macbook. I need my technology to keep up with what’s going on with my company and connect with socialize with current and future clients. Finally, but not least…my husband. His undying support, influence and belief in me keeps me motivated everyday.

BN: What is your definition of a BOSS?


TS: Women who are empowered, focused, driven, positive, motivated, gifted, spiritual, supportive and collaborative.




Connect with Tana M. Session on Instagram @tmsbizsolutions  Twitter @tanatane and learn more about her products and services at www.tmsbizsolutions.com