Proper messaging = Ideal brand positioning by Miji Hope
The first consultation with a new client is always the most fun! Many times, independent professionals and entrepreneurs hear a lot about branding and marketing, yet know little about how to apply this widely misunderstood concept to their everyday routine. When this is the case, I reassuringly tell my clients; fret no more! It’s always my goal to guide clients, and now you, through the basics of branding and marketing; how one can fuel the other and how they can work both independently and interdependently. The first conversation I make sure to have with clients is simple but hard hitting... Begin with the ending in mind. Profound, right?! In one year, two years, three years down the line, what is it that you want to be known for? Answer that question... Now work backwards. That's how you begin with the ending in mind. Often times your end will be further away than three years, however, the same rules apply. Taking the time to brainstorm and reflect on your end 'game