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Showing posts from October 14, 2012

The female breadwinners survival guide By Jenny Garrett

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* Struggling to balance a budding entrepreneurial business with being Mom? * Torn between family commitments and work? * Thrust into the role of breadwinner when your partner has been laid off, retired or become ill? * Non-existent work life balance?   You are not alone, around 40% of women in the US are the breadwinner, and the number is growing. There’s been a lot of talk about the ‘End of Men’ and women being ‘The Richer Sex’, but it’s not all power suits and top jobs. Rhonda, a successful businesswoman, working in a male dominated environment, with a child under one year old sums up the challenge of being the breadwinner eloquently: “By being a working career woman or career mom, I’m trying to get the best out of both worlds. I’m trying to be true to who I am, not to who other people want me to be or what people think people I should be. And that is difficult” Jenny Garrett, executive coach and author of Rocking Your Role, the ‘how to’ guide to success fo

BOSS Entrepreneurs – Ready to take a walk on the “skinny branch” in 2013? By Malla Haridat

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As a women’s entrepreneurship coach, I am a big believer in setting goals and creating plans to execute on those goals.  But alongside the goals and plans, you have to be willing to step away from the day to day for brief periods and assess how the business is delivering against your long term vision.  What do you see for your company in the next 10, 20 years?  What are you doing to reach that goal? It’s too easy to get bogged down in the day to day work and become comfortable with your current income.  I just spent a week with my bookkeeper to get several expense reports finalized.  (And I consider myself semi organized!  Lol)  When you have a steady stream of clients or customers, it’s a common trap to focus only on the “get done now” tasks. Even if your sales are not where you desire, you can still get too focused on the daily work of finding immediate customers.  How often do you spend pitching to larger clients that require a ton of research, relationship building, and

FOCUS! By Reneé Lowe

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Nothing gets done when you don't do what the picture says huh? Every now and then we all need to slow down and focus on one aspect of what we want to accomplish.  In the PR and media world, it's easy to get burned out over a short period of time and then nothing gets done at all!  I am notorious for working on campaign projects, driving straight forward until they are complete.  I have several jobs to juggle and all of them require tons of attention, or they fall to the wayside. I see a PR opportunity in EVERYTHING! I laugh to myself, because it's pretty sickening actually.  I am a born business hustler and I cut straight to the chase, sometimes to the chagrin of some of my business partners. In the end, they know I am trustworthy and use a values-driven approach, so I guess you can say I get a pass.  As women in communications, we don’t always have to be sweet as pie, but we must be professional.  Efficiency is the key, when a job needs to be done and a quota met.