Tuesday, October 23, 2012

Six Tips for Promoting Your Business on Facebook


As of 2012, there are over one billion Facebook users. How many of them could be your next client?

Chances are you have a personal Facebook account. That's great for connecting with friends, relatives, and finding new social connections. But as an entrepreneur, if your paying prospects are hanging out on Facebook, you are missing an opportunity without a Facebook Page for your business.

When choosing to set up your Facebook business page, here are six ways to get it right:

1. Connect Your Page to Your Blog/Website

Presumably, your business has an online presence elsewhere - a website, blog, or some such. On your site, it's a good idea to set up a link to your Facebook page and vice versa. This allows visitors to your site to easily connect to your Facebook page. And your Facebook friends can easily find your website (you can do this by adding a link to your website in the Basic Information section of your Business Page).

Facebook is known as a familiar network where people can interact one on one. Giving clients and prospects the option of finding you on Facebook gives your business a personal touch. Another key to making connections is being able to offer your clients the ability to share your information.

2. Content

It's a good idea to have a plan as to what you are going to say on your Facebook page. Your page's content is the information you present to your clients and prospects: Make it interesting, relevant and fresh so that people will stay when they visit and return for more content. Need a few ideas for what to share? Your blog posts, invitation to events, quotes, links to helpful tutorials or books, images, your clients sites and fan pages.

AVOID THIS - Do not post to Facebook like you post to Twitter. Facebook is more visual; make sure your links to posts have images as opposed to twitter where it is just 140 characters. Yes you can automate your Facebook posts with tools like Hootsuite, but the last thing you want to end up with your Facebook page looking like a Twitter stream.

3. Interact and Engage

If lead generation is the intended outcome of promoting your business using social media, interaction with your clients and prospects is one of the main cogs in the wheel that get you there. To encourage interaction, you'll need to have applications (apps) and content that engages readers. These include things like contests, games, and special offers. By creating apps for your page your information has the potential to "go viral" and reach many people quickly.

Tip: Allow people who like your page to post comments and respond to your posts. Read only Facebook business pages are like a cold shoulder. It may require some monitoring but the opportunity to engage on your page is a great way to build community.

4. Give Stuff Away (Not Everything Though)
Interactive or not, business professionals generally agree that giving away freebies is a great way to promote your business. If you give away a few high-quality freebies, then your fans will be likely to purchase your higher-quality items or products you're selling. There are several formats your freebie can be delivered in: a checklist, free report, template, downloadable audio, access to video or exclusive interview are just some examples.

5. Advertise
Facebook ads are easy to create and relatively inexpensive. Facebook allows you to target your ads to your particular demographic. You can use key words from Facebook users' profiles to ensure the ad will appeal to your audience. This can save you time and effort, and really get your message across to your target audience or market. And with the new ability to promote specific posts, you can really target the content, target, and offers you to advertise.

6. Let Your Brilliance Shine
These days, individuality and authenticity are in. You can use your personality and your own individual approach to promote your business. Pictures, jokes, humor, video, stories, quotes...Don't hesitate to capitalize on your best ways to express yourself, what makes you, you!

Are you on Facebook? List your Facebook Fan Page in the comments section. Here's the link to the Launch While Working Page: 

P.S. Here's the link to the private Launch While Working group: 

Learn More About Tai Goodwin At @TaiGoodwin

Monday, October 22, 2012

We Are Inspired By This BOSS Zara Green: Join Us Thursday, October 25th At 7pm ET For A Live #BOSSChat

 Zara D. Green is an author, speaker and trainer specializing in personal growth, resiliency development and individuality advocacy.  Founder and Principal Owner of A2Z Personal Development Enterprises, a multiplatform media company focused on the creation of personal development products, live events and communications.

Green is best known for helping others to understanding individual temperaments as a key factor of healthy, productive life management, in order to empower them to make their Next Decision Better™. She is also known for her popular Grown Is Sexy™ and PooNannie Principles™ content and products, which focus on teaching healthy relationship choices founded on love of self, respect of others, and taking personal responsibility for securing both. For women in particular, Green has garnered a passionate and local following for her teachings on helping women to proactively make H.E.R. ™—Honor, Esteem and Respect—a non-negotiable priority in order to secure happy and fulfilled lives.

Green is a highly sought-after speaker and seminar leader, as well as an expert on healthy relationships and life management for radio, television and social media programs. She and A2Z co-Principle Alfred Edmond Jr., a nationally recognize media executive and expert on business and personal finance, also jointly lead sessions on personal growth, self-love and resiliency, and healthy relationships at live events across the country. Green, who enjoys enthusiastic and loyal social media followings on Twitter and via her Grown Is Sexy Facebook page, is a frequent guest on BlogTalk Radio. She was featured for her personal development expertise in The Biography Channel’s feature on Ted Williams, the “man with the golden voice” pulled from homelessness into a national media feeding frenzy via YouTube. Green is also the author of two audio books, Living In Harmony: The Art of Understanding Thoughts and Behaviors and Living By Design: How to Freely Be Who You Are.

Green has over 20 years of comprehensive, multi-industry mass communications experience, including consulting, managing and implementing customized internal communications solutions and public relations strategies in both the public and private sectors.  A native of New Orleans and former news reporter, Green lived and worked from coast to coast for 13 years, and returned two years prior to Hurricane Katrina, at which time she was the director of public relations for the City of New Orleans under Mayor C. Ray Nagin.  She later became a member of the 2006 and 2010 mayoral campaign teams of New Orleans Mayor Mitch Landrieu.

Prior to working for the City of New Orleans, Green was a trainer and seminar leader for SkillPath, an international training company, traveling the country to teach communications, interpersonal and leadership skills via public seminars and private sessions at corporations and government entities . She also has more than two decades of experience as
voice-over talent and on-camera spokesperson.

Green holds a BS in Psychology/Mass Communications from Xavier University of Louisiana, and is a certified counselor and a life-long learner.  

Join Us Thursday, October 25th At 7pm ET For A Live #BOSSChat Via Twitter With