Tuesday, September 24, 2013

3 Lessons from Great Game Changers by Arionne Nettles

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When you examine the line between smart and genius, the difference becomes quite clear – becoming an innovator in whatever your respective industry requires a great amount of vision.  So many people in our industries have innate talent, many people are smart, but not everyone has foresight, can trust their gut, go for the goal, and then entirely change an industry or society.  That’s pretty rare, but guess what else?  It’s also extremely possible.

We can learn a lot from these rule breakers about being creative and innovative enough to push for change.  Here are some lessons we can pick up from some of the nation’s greatest game changers:

Lesson #1: Do whatever you want…and then show them why you were right.
 “If I'd asked people what they wanted, they would have said a faster horse.”
Henry Ford – Ford Motor Co

To be revolutionary, you have to trust your own instinct and really be fearless in making changes that no one else has before.  It’s not always about creating something totally new, but reinventing the norm.  As Amy Gunderson explains in Inc, Henry Ford may not have been the first major player in the American auto industry, but he successfully became the best by staying true to his vision. 

When he decided to actually increase workers’ wages, decrease the number of hours in the work day, and lower the price of cars to appeal to a greater number of consumers, people thought that he was crazy.  Ford didn’t listen and when his investors protested, he just bought them out.  By listening to his gut, he successfully changed the transportation, manufacturing, labor relations, and advertising industries.



Ford with his infamous Model T – Photo from the Collections of The Henry Ford via “Automobile in American Life and Society,” University of Michigan

Being alone in your vision is no reason to go against it.  When you have a clear idea of how you want to change your industry, let no one lead you away from it.  They’ll all catch on once they see how great it is.  Intuition is a powerful thing.

Lesson #2: Never settle and don’t be afraid to make people mad in the process.
“Details matter, it’s worth waiting to get it right.”
Steve Jobs – Apple

Now seen as one of the greatest business minds of our time, Steve Jobs was stubborn, often difficult to work with, and simply stated, probably the pickiest innovators ever.  After reading Walter Isaacson's biography of the Apple founder, that all appears to be true – including the fact that without Jobs’ being so picky when it came to how he wanted each and every product to be, Apple may not have grown to be the technology powerhouse that it’s grown to be.  People may have critiqued him for those qualities, but Jobs made sure that every single aspect of his products were perfect, even those internal design pieces that the consumer couldn’t see.  It’s all of those simple details that Jobs so vehemently fought for, from simplistic design aesthetic to getting rid of floppy disc drives, that are now industry norms and of course, Apple’s competitors all followed suit.



A young Steve Jobs at the first West Coast Computer Faire, where the Apple II computer was debuted, in Brooks Hall, San Francisco, California, 1977 – Photo from Biography.com

Quality is important so no matter how long it takes you (or your employees) to get it right, never compromise.  It’s in those details that can make you exponentially better than your competition, making them bring their A game if they want to be as great as you.  As Jobs also said, “"A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it."  It shows a level of integrity and that is something that every talented person just doesn’t have.

Lesson #3: View the world as a huge classroom – learn and teach in it.
 “When you learn, teach, when you get, give.”
Maya Angelou – Writer, poet, filmmaker, Renaissance woman

A renowned writer and poet, Maya Angelou first spent the early part of her adulthood doing a crazy amount of different things – singing, dancing, political activism, directing, you name it.  Whether walking on the other side of MLK or working as San Fran’s first black streetcar conductor, the Renaissance woman has used the entire world as a platform for learning and uses those to contribute to her great books and poetry.  Moreover, Dr. Angelou has diligently worked to spread knowledge, both as a prominent professor, teaching in countries all over the world, and becoming a mentor and a voice for many.

Check out the video below of Maya Angelou on Oprah’s Super Soul Sunday, explaining how she became a mentor, sister, mother figure, and friend to Oprah, and also a clip of her performing in the movie, “Calypso Heat”:


Once you change the game, you’re going to have to help someone else.  As business sisters, regardless of industry, it’s our duty to reach back to younger BOSSes and teach them what we know.  “I am my sister’s keeper.”

Connect with Arionne on Twitter @AriAlyssa and @urbanshakemag visit her online at www.arionnealyssa.comwww.urbanshakemagazine.com and like her on Facebook at USM Facebook Page

Check in with us next month for great information on: 

Entrepreneurship
Business Strategy & Execution
Marketing

Monday, September 23, 2013

The Importance of Teamwork in Business By Raevyn Jones

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Teamwork makes the dream work, who hasn't heard that saying before? Well, research shows that it's true. According to numerous studies, work done in a team is done much more efficiently. As entrepreneurs, a lot of us make the mistake of thinking that we can do everything by ourselves when it actuality, there many benefits to working in a team. 

Creativity

One benefit of teamwork is the creativity that it provides. Having multiple people on your team to give and receive feedback always makes for great brainstorming. When a team has members of different backgrounds and experiences, it fuels creativity. This produces great ideas and optimal solutions; innovation can skyrocket with a successful team. 

Balance 

Every individual has strengths and weaknesses. When working with the right team, it is easy to camouflage your weaknesses if a person on the team is strong in that particular area. When teams of people with skills that compliment one another are formed, the possibility to achieve the goals are much higher. 

Timing

When teams of people are working together simultaneously, there is the opportunity to get things done more efficiently and in a shorter amount of time. With one person doing everything, it would be virtually impossible to get things done properly and in a timely fashion. 

Learning Environment 

Each team member is an educational resource to another team member. With a team, concepts can be better understood and certain mistakes can be avoided. Learning from others in your team ultimately improves an individual’s performance and confidence. This will motivate each individual on the team to perform better. 

Unity 

This may be the most valuable benefit to teamwork. The unity created by teamwork provides a sense of unity that will create and sustain a positive work environment. The "one for all, all for one" morale that teamwork creates is good for any company. 


The benefits to teamwork are undeniable. When a team works well together, it will benefit the company as a whole. When a successful team is built, there is improved coordination that motivates each team member to be more productive. Every entrepreneur should be an advocate for teamwork within his or her company.

Connect with Raevyn on Twitter @RaevynJones and on Facebook: www.facebook.com/raevynjonesinspires . If you want to more information about products and services visit Raevyn online at www.raevynjones.com  

If You Brand it, They Will Come: 5 Tips for New Entrepreneurs By Dr. Shanté S. Bishop

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One of the biggest misconceptions about going into business for yourself is that, “if you build it, they will come.” So many of us have great ideas, amazing talent, and innovative products that we want to bring to the marketplace. And like many entrepreneurs before us, we roll up our sleeves and get busy doing the nitty-gritty work of developing our product line, workshop curricula, widgets, gizmos, or gadgets. Finally, the day comes when we excitedly announce to the world that we are officially “open for business.” And THEN… nothing…crickets.

Sure, you may get a few inquiries, “What are you doing?” “What is this about?” “What exactly is this supposed to do?” But no one is actually BUYING. The dreams you had for creating a more financially secure life for yourself and your loved ones start to fade and self doubt starts to creep in. “Did I do the right thing?” “Should I have started this business?”  “How am I going to recoup the money I’ve already invested to get this thing off the ground…?”

This scenario is all too common and completely avoidable. Becoming an entrepreneur is challenging work. It requires discipline, sacrifice, and lots of determination. Entrepreneurship also has a steep learning curve. No matter what product or service you’re selling, you must know the fundamentals of being the CEO of your business, part of which includes branding and marketing.

Studies have shown that people will buy from or invest in people that they know, like, and trust. In order to get people to know, like and trust you, it essential that you create a brand IN ADDITION TO your business.  Branding is a targeted to strategy to create visibility for yourself and your business by giving value, establishing credibility, and building relationships. The purpose of a business is to make money.  Imagine if a complete stranger walked up to you and said, “I’m selling such and such. Give me $20.” You would probably give him “the look”, clutch your purse a little tighter and keep it moving…

Well that’s exactly what happens when entrepreneurs spend so much time working IN the business, that they don’t take time to work ON the business and build the relationships necessary to for people to invest money in their product or service.  Asking someone to buy from you is asking them for a commitment… a commitment of trust, a commitment of loyalty, integrity, and hard earned money. That’s a lot to ask for on the “first date”.

So here are five ways grow your brand, cultivate those relationships and maximize the growth potential for your business:

1. Content Marketing
 Content marketing is a way to give value to your audience and establish expertise. Content marketing simply means delivering meaningful, valuable, useful   information to your target audience. This can include blog posts, video tutorials, how-to guides & manuals, e-books, or podcasts.  Each of these provides a platform for you to grow your audience by delivering content.

2. Social Media Marketing
Social Media platforms like Facebook and Twitter provide great opportunities to engage your audience, showcase your latest product/offering, host contests, giveaways, and digital chats. It gives people an opportunity to get to know you. People resonate with real people, not with logos. Having a social media presence lets people interact and build rapport with the person behind the business. 

3. Host or Sponsor Community Events
Events are a great way to get out and meet the people that you want to invest in your business and it creates an opportunity to leverage the best marketing tool of all, “Word of Mouth.” If you are new or just starting out, offer to support or partner with another business who serves a similar audience/market. This is called “joint venture” partnering.  Doing so will allow you to grow your audience and get more traffic to your door or website.

4. Go to Conferences
The Boss Network CEO, Cameka Smith, often says, “Your network determines your net worth.” If you want to grow your brand and your business you need to get out amongst the movers, shakers, and influencers in your industry. Conferences are a great way to find out who’s-who, what’s -what, and make meaningful connections with people who can promote your brand. This is also an opportunity to exchange value. You may meet someone who can solve a need for you and you just may be the answer to their problem as well.  

5. Create a Digital Footprint
Technological platforms like Skype, YouTube, and Google Hangouts provide ready access to get your brand out in front of millions. Depending on your product or service you can interview people relevant to your brand and post them on YouTube, or have a YouTube channel that “shows” your business rather than “tells” people about  your business. For example, if you are a chef, YouTube can be a place to demonstrate your latest recipes and cooking techniques.

If you have a business that’s stalled or you doubt yourself because things aren’t happening at the pace you thought they would, don’t despair. Branding and business go hand in hand. If you’ve spent more time working on your business and not enough working on your brand, then change course, build your platform, and I assure you, they WILL come.

Brand strategist, Dr. Shanté Bishop, helps diverse women find the courage, clarity, confidence and conviction to pursue their passion, build multiple revenues, and increase  their visibility by launching a successful brand.  Get access to Shanté's FREE Brand Builder checklist and other free resources at http://www.designherlabel.com

Be sure to connect with Shante at http://designherlabel.com or Twitter @DesignHerLabel and Facebookhttp://facebook.com/designherlabel

Check in with us next month for great information on: 
Personal Branding & Leadership
Entreprenuers/Infopreneurs
College Success,Strategic Planning/Marketing