Thursday, January 14, 2016

BOSS Spotlight: Meet The "Excited Warrior" Chevarrie Butler

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Chevarrie ButlerWoman entrepreneur Chevarrie Butler is the Creative Director and Founder of Varr Events; she’s a young, multi-talented professional. In addition to being an Event Planner, she works as an Analyst in the Non-For Profit sector. Chevarrie exemplifies a strong service acumen and positivity that builds and maintains alliances with vendors and clients.

TheBOSSNetowrk: What were some obstacles that you faced in the beginning process of starting your business or career? 

Chevarrie Butler: I can remember lots of financial challenges but the most tear jerking obstacle that I faced was "Balance". It took me a while to figure out what worked for my family and for me to feel whole as a entrepreneur. Once I figured those things out I had only one question to ask my self, would you rather work hard at matters of the heart which for me was Family and A fulfilling life as an entrepreneur or Work hard at being stressed?  The answer was simple when I looked at it from that angle, trust me it was not without its ripples but It has made a world of difference in my life. 

BN:  What inspired you to break into your particular industry? 

CB: A love for beautiful outcomes....My inspiration comes from making people happy and wowing myself.

BN:  How do you balance your personal and professional life or have you 
been able to find a balance?

CB: I can honestly say that I've found a Balance that's working for me right now. This may change as life changes but for now I feel like I'm in a good space I move to the beat of my heart. If my heart says to me my family needs me that's where I'm going to focus my energy and time, If my heart is full of energy and needs a new project and my creative juices are flowing I'm using my energy to engage with the next client or next adventure. Following my heart has made a world of difference.  The moral I guess to my balance is that I follow my heart and feed it my "Needs" instead of my "Wants"

BN: What is an inspirational quote that you live by?

CB:  "Life is not measured by the number of breaths we take, but by the moments that take our breath away" - Maya Angelou

BN: Who were some influential people or mentors that helped o
encouraged you along the way?

CB: BOSS Founder Cameka Smith, She has always been an example of a person who has never given up no matter the challenges or hard work that is needed to be great at what you do. Mentor and Prayer warrior Crystal Prowell-Pettigrew, Everyone needs a Crystal, she has prayed for me, prayed with me and put me in my place when needed, she’s helped me through tons of challenges and triumphs.  Last but not least my husband for always pushing me to never give up and showing me how to have patience with myself and not to be so critical of myself or others.

BN: What are your "must-haves" to keep your career or business going strong?

CB: I must have my Agenda I keep everything in it....I feel lost when I leave it on my desk I will drive the distance to go back home to get it.  To keep my business going strong I have to keep my clients satisfied, provide great customer relation solutions and give them a great experience. The one thing that I love is having lots of Inventory, sometimes a platter can give me the creative juice for an Event theme or color palette.

BN: What is your definition of a BOSS?

CB:  A Boss is a person who has a vision and is not afraid to be lead by faith, has the ability to lead others, knows the importance of self control and moves with confidence with enough ambition to rule his/her future.

Connect
with
 Chevarrie Levy on Instagram 
@chevarrie_ Twitter @Varrie101 and find out about products and services at http://www.varrevents.com/




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Wednesday, January 13, 2016

2016: The year marketing changed your business By Nia Perry

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Famed marketer Seth Godin said “The New Marketer needs to be in charge of everything the company does. They need to be the first step.” Needless to say, I am clearly partial to this statement and wholeheartedly agree. However, many companies unfortunately see marketing as an afterthought. This is even truer for my solopreneur sisters. As business owners, there are so many challenges we face daily to ensure our operations run to their optimal capacity. And, if you’re like me, you try your best to manage the responsibilities of the business, including client demands and acquiring new business, in addition to the personal responsibilities of our families, homes and health. Let’s be honest: It’s exhausting! But, what good is all your hard work if you are not maximizing your business opportunities and getting the visibility your brand deserves? Whenever I consult with new clients, I always inquire about the challenges they face with marketing their businesses. Astonishly enough, there are so many consistent themes. In fact, raise your hand if you 

find yourself in one of these statements:

 I do not understand marketing

 I do not see the benefit of marketing in my business

 I do not have the staff to support marketing efforts

 I do not have the budget for marketing

 I do not have the time to market my business

What I most admire about the fierce and fabulous women I have the pleasure of connecting with, is the transparency I receive from them about simply not understanding marketing or the true value it can add to their business. Some correlate a logo and website with an entire branding strategy. Many do not utilize the vast amount of free or inexpensive tools available to streamline marketing activities. One of the biggest misses any business person can do is to create a very simple marketing plan.The goal is to create an intentional course of action that will increase your visibility, attract your ideal customer, and ultimately (feel free to also insert ‘hopefully’ or ‘prayerfully’ here) increase your bottom line. 

A few elements to consider when composing your marketing plan:

 What products/services do I offer?

 What is my unique value proposition?

 Who is my ideal customer and where do they seek my services? 

 What are my overall business goals?

 What are my marketing goals?

 What strategies will I implement to achieve those goals?

 How much money do I need to allot to marketing this year?


Remember, as the BOSS of your own business, the role of Chief Marketing Officer ultimately falls on you. You CAN learn the marketing ropes! Let 2016 be the year marketing transformed your business!


Follow Nia at @PerryFamilyMKTG or visit her website at www.perryfamilymarketing.com