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Showing posts from October 29, 2017

In The Red by Vanessa Abron

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When I first ventured to become a solo PR practitioner, one of my main concerns was to not let my finances fall into the red.  I returned items for income, canceled my Netflix account, took money out of my savings and investments and sold some items just to make ends met.  When I told this to a friend, he said, “So what if you fall into the red?”  I scoffed at the mere mention of this and cringed at the idea.  I thought to myself, “How dare he suggest such a thing?!” But, despite all of my attempts, I eventually fell into the red.  My heart was broken and being in that state was a dark moment for me.  I couldn’t participate in my usual activities with friends and I was beyond embarrassed about my situation.  Just a year prior I was able to write checks without a second thought, but now the tables had turned.   I began to secretly share this shame with more successful and seasoned entrepreneurs and learned that this process is sort of a right of passage for all business owners.  A