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Showing posts from November 11, 2018

Ordered Steps; Timing is KEY by Felicia Shakespeare

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As one holding the ultimate responsibility of how our brand is perceived, we must be strategic when identifying branding opportunities. No matter what our status is in life, we must take care when preserving our personal brand. Celebrities are a great example to use in this case. Some actresses or actors, singers, and performers achieve a high level of success, then sometimes suddenly make one fatal mistake that changes everything. Some have allowed managers, mentors, family or spouses to take them so far off their brand that they lose touch with reality; and with it, their audience and market who loved them for their original brand. With this change came a loss of opportunities in viable movie roles or performance venues dried up, and with it, their finances. In all reality, every idea presented to you may not be the best in the greater scheme of your scope of endeavors. When we originally decided that a plan is wonderful, this may not exactly continue to be the case once the proc