Friday, January 31, 2020

5 Reasons Every Coach and Speaker Needs a Book by Pam Perry

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Struggling to bring in new clients or speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered:
Write a book. 
It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book. 
1. Authority
Imagine you’re at a conference or local networking group and you meet two coaches or speakers who both specialize in business branding—something you know you need help with. 
One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding. 
The other person has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence. 
Which person do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it. 

2. Expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage. 
Not only that, but your readers are a captive audience. They’re listening—at that moment—only to you. That’s a powerful position to be in and one that gives you an opportunity to really show off your stuff. 

3. Market Reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way. 
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beaten. 

4. Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you. 
But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it. 

5. Media and Press Opportunities
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover. 
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business or booking speaking gigs than a person who keeps putting it off until later.

Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration. Download her free PR Mini-Course at www.pamperrypr.com

Monday, January 27, 2020

When You Want To Re-Invent Yourself by Christal Luster

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Establish your motives.


In reinventing yourself, the goal is to change so much so that you appear to become completely different. That’s a huge commitment to make and it will require a solid motive. Choose something that will be able to withstand your daily mood-swings and excuses, the opinions of others, and all circumstantial hurdles. Powerful motives improve your health, make you better and not bitter, and put you in a position to be a blessing to others. 


Write the vision.


Studies show that we are 42% more likely to achieve our goals by writing them down. It’s not enough to just think about it and imagine it. Skyscrapers don’t get built from pictures; blueprints have to be drawn up with exact measurements. Take the time to write down in detail who you want to be and what it takes to become that person. Do your research. Be adventurous but also realistic. Develop a budget and a schedule. Keep this written vision near you at all times and revisit it daily. Writing the vision reinforces the material in your mind and holds you accountable. Where your thoughts go, your body will follow. 


Embrace the process.


Change takes time. Do not expect to be a totally different person overnight. There will be times you want to give up. Choose not to. There will be times you may stumble. Get back up. Celebrate the small victories. The day you reach your goal will be one amazing day, but the journey it took to get there will serve you a lifetime of valuable memories. Your reinvention will always have a greater impact if you’re able to recount the process and encourage the people who are trying to get where you are. 

Learn more about Christal:
www.christalluster.com Twitter: @christalluster