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Showing posts from February 2, 2020

My Word for 2020 by Dr. Sharice Bradford

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In last month’s blog, I talked about New Year, New What?  I shared how I now come up with a word to guide me through the year.  I also stated that this month I would share what my word for 2020 is.  But before I share my word with you let me ask a question.  How are those resolutions coming?  How many people can honestly say that they have stuck with their resolutions and are just as on track and excited as they were when they made those resolutions at the end of the year?  Do you even remember what the resolutions were?  Well as I shared, I thought long and hard about what my word for the year would be.  My process of choosing the word was a result of years of failed resolutions but also reading Shonda Rhimes' book The Year of Yes!  The year after reading that book my word was yes.  For those of you who haven’t read the book, it is a must-have for your library.  Anyway, on to my word for 2020.  My word for this year is DONE!  Yep, DONE!  Not as in done with life, or don

How to Go From Unknown to Known In Your Industry by Pam Perry

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The currency today is attention. Everything is on speed dial; moving fast in nanoseconds. If you get someone's attention that's the key to getting them interested in your brand, business or book.  I've been in business for two decades and I know what it takes to build a brand. But trust me, it does not happen quickly. You want to construct a brand that can be not only recognizable but trusted, preferred and recommended.  Here's my "checklist" of some of the things that you must do to go from unknown to known in your industry: 1. Go to trade shows and conferences in your industry. Be seen. Network. Have great marketing materials to share.   2. Sponsor events.  Yes, quit asking for sponsorships... go and sponsors events where your target audience would notice you. Be a giver - sponsor charity events; take out ads in church bulletins. Yep. Old school. But it works.  3. Blog.  Don't roll your eyes. The reason why blogs work is that it ke