BOSS Spotlight Feature: Dianne Austin
Dianne Austin is the co-founder of Coils to Locs, a B2B and D2C distributor of beautiful, coily, curly synthetic wigs for women with highly textured hair experiencing hair loss, or any woman who just loves wearing wigs! We’ve been featured on The Jennifer Hudson Show, TODAY, Forbes, People, Elle. What were some obstacles that you faced in the beginning process of starting your business or career? When my sister and co-founder and I decided to launch Coils to Locs, a business that is disrupting a disparity in the medical and non-medical hair loss space through our line of beautiful, high-quality synthetic highly textured wigs, we knew nothing about wigs or wig manufacturing. What we did know is that we had to take the time to learn about the space because, despite our passion for starting the business, we understood that we did not have a chance of being successful if we didn’t learn as much as we could about both the wig industry and how to start a busine...