The BOSS Network Blog

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must. The more focused you are in your business, the easier it is for your ideal client to find you. After all, when you speak to everyone, no one hears what they need from you. Plus as I always tell my clients, “a confused mind does not buy”. Meaning, if you cannot clearly articulate the predictable result your work produces and for who specifically, why would anyone get it, let alone pay for it. What all of this means is that ultimately, you do not know the niche you serve. This also means your business is not focused or clear. Here are 3 reasons having a niche is a must for your business: It Helps You Stand Out – You have to realize that NO ONE can do what you do, like you. Having a niche, helps you clearly hone in - the exact need you are the answer to and the way you do it. The problem I see many entrepreneurs have is what I like to c...

In Forbes magazine, I read that black women currently represent 42% of new women-owned businesses—three times the female population. However, this same article also shared that strong financial headwinds from the pandemic and a lack of access to new funding sources threaten to wipe out decades of economic progress for black female business owners. Knowing this as a black female entrepreneur can become disheartening. However, listening to Kamala Harris' victory speech changed my perspective. I realized that if women of color want to be successful in their entrepreneurial pursuits, then we must adjust our mindset to grow our businesses. As a matter of fact, listening to her speech reminded me of a needlepoint shift I made years ago that changed EVERYTHING for me. Here are the three mindset shifts Kamala teaches us that will fuel us to not give up in challenging times. Realize you may be the first. As Kamala said during her victory speech, “while I may be the first woman in this o...

Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help women entrepreneurs create multiple streams of income from what they already know through her Brilliance Mastery Academy . I’ve been an entrepreneur for 25 + years but it took me 17 years into my journey to learn my greatest lesson, which came in the midst of my BIGGEST mistake!  After 17 years into my business, I had accomplished much more than I expected. I had launched 10 chapters of my youth nonprofit in 10 cities across the country, I had a full coaching client roster serving women to align their purpose with their paycheck, a successful book, and speaking engagements all over the country. Anyone who looked at my business from the outside would have sworn I was successful but one peek at my bank account would have told t...