The BOSS Network Blog

  Pam Perry  is a PR Coach and publicist for major brands like AARP and professional speakers. She's the publisher of Speakers Magazine. In order for your business to grow and reach its full potential, you need to adopt a growth mindset. Your mindset has a profound impact on the direction of your business and whether it will grow or stagnate. Businesses encounter many challenges as they scale. By repeatedly facing challenges and learning from them, you change and evolve. This is why the growth mindset is such an important factor to business success. Growth Mindset vs. Fixed Mindset The growth mindset is different from the fixed mindset. Most of us believe things are the way they are, and they don’t change over time. This is a way of thinking that believes we’re born with talent and intelligence, and we do what we can with them. The growth mindset says that talent and intelligence are just the starting point. In the grand scheme of things, it’s not these qualities but persever...

  Is it time for a career change? Are you feeling a certain way about your retirement? Do you feel an urge to level up or get out? Hey, I get it! I’ve had many career pivots in my 35+ years in the communications industry, and I can tell you that making a change is work -- and it is worth it. If what you want to do is really different from what you’ve been doing for the past 10, 20, or 30 years, then this episode is for you, whether you want to add to your body of work or throw it all away. Listen in here: https://media.blubrry.com/get_out_there_get_known/content.blubrry.com/get_out_there_get_known/E57-Why-Retire-When-You-Can-Re-fire.mp3 and learn: My 5 top tips for introducing the new you, true stories of women whose pivots have been a huge success, the keys to leveraging your existing body of work, where to start with re-energizing your personal brand, why you’ll want to “go digital content crazy,” how social media makes this easier now than it’s ever been … and more! “Podcasting...

Back in the day, it was difficult to get featured on the news for your expertise, but now the internet has put thousands of journalists within your reach. Unfortunately, they’re within everyone else’s reach, too. To stand out from the crowd, you’ll have to show off your body of work, and this episode has 5 pro tips to help you do that. If you invest time in writing, networking, socializing, and outreach, your name (and your message) will bubble to the top of their list. So, get ready to take notes while I tell you about: where to publish your expert articles, what HARO is and why you need to use it, what to blog about (and no, blogging isn’t dead!), where journalists hang out online, the red flags that turn journalists off, how to prove that you’re serious about your craft, a simple Google trick that will keep you on the cutting edge of your industry … and more!  www.PamPerryPodcast.com Highlights From This Episode: How people used to get publicity and media attention 5 tips for ge...

Pam Perry is an award-winning communications professional. She has been called by Publishers Weekly a “PR Guru” and featured in many major publications, and on more than 100 radio and TV programs. She also has 20-year career expertise in marketing, public relations, and journalism in Detroit. She is the publisher of SPEAKERS MAGAZINE. Everyone wants media publicity for their book or business, but are they really ready for it? Are YOU? In this episode, you’ll hear about my 5 steps to follow for media readiness: Planning, Positioning, Pitching, Promotion, and Partnering (which a lot of people overlook), plus some key questions from the Media Readiness Assessment that I give to my clients and students. Because I’m here to tell you, you’ve gotta be ready for all that media publicity you’re trying to get. If you’re not ready when it arrives, it’ll backfire, and you’ll have wasted all the time, money, and effort you spent to get it – once that trust is broken, you can’t get it back. So, ...

  Whether you’re an entrepreneur or a corporate employee, you need to be ready when it’s your time to shine. Authors, speakers, and people in business aspire and strive to appear in the media, but even employees who work behind the scenes can find themselves pulled to the front to share their opinion, accept an industry award, or collect the prize in a local contest. Whether or not it’s your intention, one day you might look up and find yourself on TV, the radio, or in a newspaper or magazine – like that time my photo appeared in  USA Today . #truestory And if you’ve created your personal PR plan, you’ll be one of few people who are ready for that golden moment in the media’s spotlight. Check out this juicy episode where I talk about: networking and building strong connections with the media, what to articulate for the perfect media pitch, how to time your pitch (and where to get the confidence to do it), what media contacts really want from you (it’s not about you OR them), w...

  It's been 45 years since Diana Ross first sang, “Do you know where you’re going to…?” and that question is still essential today, especially for aspiring entrepreneurs like you. If you’re an expert in your field and eager to start a side hustle or retire and begin the next phase of your life – STOP! Before you make the leap, you need to answer the questions that will firm up your “foundation,” or you’ll be bowled over by the media once it turns its attention to you. Your answers will direct every action in your PR and business strategy, so step back and listen up. In this PamPerryPodcast.com episode #5, I’ll tell you what to expect in the first phase of my Ready, Set, Go Speak! process, including the employee mindset vs the entrepreneur mindset, why it’s essential to narrow your focus and choose a niche, who to spend time with and who to avoid, how to position yourself in a new-to-you industry, the questions you MUST ask and answer before you set out to pursue your dream … and m...

  Have you noticed the shift that’s been happening? Because of the pandemic – and thanks to smartphones and fast internet access – more and more of our interaction is happening online  (although it’s been like that for a while now, you just can’t ignore it anymore – it’s a way of life). This pandemic has been a boom for some businesses and created fresh opportunities for others, even as it’s wrecked entire industries. If you take a close look, you’ll see that the people who are thriving and surviving are the ones who have gone digital. Here’s the truth: Whether you have a digital business, a brick-and-mortar business, a regular job, or have retired to the beach, you have to take some part in our world’s digital transformation or you’re going to get left behind. It’s time to pivot, change, level up, transform, adapt, and lean in with the right mindset and a strategy for moving forward. Check out my podcast here for stories about people who successfully pivoted their businesses...

I get calls all the time from business owners wanting to “get out.” Meaning they don’t want to be in business and no one knows about them. They want to be seen, heard and noticed by their ideal customers. Getting out there means doing media interviews (whether traditional or new media). This gives you “third party” endorsements which will build bring awareness and consequently trust if they see you often enough. You will grow your brand and elevate your stature as an expert. By showing up on radio, TV or in print publications is a way to educate your potential clients on your products and services. You want to generate trust – and buzz – by an objective media outlet. But once you have a media hit… WHAT CAN YOU DO NEXT to leverage it? Here are some ways to get mileage out of your media coverage: · Refer to their media hit a testimonial of your work · Frame the articles and put in your office/lobby · Promote “As Seen on TV” (name the station) · Show...

The currency today is attention. Everything is on speed dial; moving fast in nanoseconds. If you get someone's attention that's the key to getting them interested in your brand, business or book.  I've been in business for two decades and I know what it takes to build a brand. But trust me, it does not happen quickly. You want to construct a brand that can be not only recognizable but trusted, preferred and recommended.  Here's my "checklist" of some of the things that you must do to go from unknown to known in your industry: 1. Go to trade shows and conferences in your industry. Be seen. Network. Have great marketing materials to share.   2. Sponsor events.  Yes, quit asking for sponsorships... go and sponsors events where your target audience would notice you. Be a giver - sponsor charity events; take out ads in church bulletins. Yep. Old school. But it works.  3. Blog.  Don't roll your eyes. The reason why blogs work is that it ke...

Struggling to bring in new clients or speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book.  It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.  1. Authority Imagine you’re at a conference or local networking group and you meet two coaches or speakers who both specialize in business branding—something you know you need help with.  One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.  The other person has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, s...