Are You Under-Charging For Your Services? By Monique Caradine
Under-charging is a big problem in the entrepreneurial community, especially among women. It’s like a chronic illness that stops you from running your business at the highest levels. It can also cause you to feel like an employee in your own company. So how do you stop the epidemic of under-charging and under-earning? First, let’s acknowledge the most common myths that exist within the entrepreneurial community: Myth #1: You have to work from sun up until sun down to make your business grow. This is such a lie. Sure some sweat equity is required to get going, but if you’ve been in business for 3 years, you should have processes and systems in place that allow your business to operate smoothly even in your absence. Myth #2: If you’re a service professional, you have to charge by the hour or if you sell products, you have to have the lowest prices. Another lie. If you are charging by the hour for your services, you are cheating yourself. If yo...