The BOSS Network Blog

I’m sure all of us feel frustrated or overwhelmed when it comes to managing all our social media platforms. There are a billion people online, and sometimes, it can feel pointless to try and insert ourselves into a million other conversations. But lately, I’ve been introduced to a few tricks, and I’d like to share them with you. TWITTER: The key to all social media platforms in engagement, but the key is to engage with the right people. To do that, organize your Twitter contacts into “lists” and categorize them. That way, you can hone and target right into your chosen peer group instead of having to filter through all the incessant chatter in your Twitterverse. For example, create a list of “female entrepreneurs” or “fashionistas” and you can drop your favorite figures in those categories right in. When you access your list, you’ll know exactly what kind of conversation your entering, and the kind of people you want to hear from. Then you can tweet away- to the right peop...

A status update is more than a mere 150 characters, it’s a bold statement, if you choose it to be. Every tweet, facebook update, and blog post is a chapter in the book you are writing about you and/or your company’s story, so it’s crucial to view social media as a craft. So what should you post on Facebook? Here are three different ideas that you can use to innovate the way you post: 1.  PHOTOS - Pictures are indeed worth a thousand words, but only if the picture is purposeful to your brand’s story. Share photos of you at work, in action, or your product. They don’t have to be pictures of yourself, but rather, photos that demonstrate your services/product and the value it offers. Photos also tend to get more “likes” and views on social media. 2.  RELATED ARTICLES - The articles you read show where your interests are. Sharing these with your audience further reinforces the lane you’re creating for yourself and your business, all the while educating yourself...

Speaking at Fordham University, 2010. I often get emails from fellow aspiring writers and speakers asking advice on how to get started on the journey to spreading a message. What I love about the people who email me is that they often have a social mission to accomplish, and a thirst for serving communities. First off, that’s dope. Being message driven is a courageous and purposeful mission, and you never know who you will influence. While I’m no expert and still feel like I’m learning along the path, I’m happy to share some of the steps I’ve taken to build my work. Feel free to take in what you find helpful:  1.)  Create A Mission Statement.  Creating a mission statement lays out the blueprint of who you are and what you stand for. Search for mission statements from companies and organizations you admire, and use those as models for your own. When you know the WHY behind your WHAT, everything will fall into place. 2.)  Know Who ...

Ruby Veridiano is a glamour girl off to change the world . A writer, speaker, and media personality, she was born in Manila, Philippines, raised in Sacramento, and has spent time in Italy, France, Atlanta, Oakland, and New York City, shaping her global perspective as an advocate and voice for Asian American women. Ruby is passionate about creating media that bridges entertainment with messages of positive social change, and is the founder of a writing empowerment program called  “The Glamourbaby Diaries” . Since 2002, Ruby has traveled throughout the United States and Europe, presenting her writings, lectures, workshops, and media projects at  over 400 venues including Cornell University, Columbia University, Morehouse College, the United Nations, and American University of Paris, France, inspiring tomorrow’s leaders and visionaries.   She has reached over 140,000 youth through her spoken word performance work with  iLL-Literacy  , an artist coll...