The BOSS Network Blog

This week for this week for Black Enterprise Small Business University expert teacher Tina Wells, CEO and founder of Buzz Marketing Group, teaches a course on Marketing. Lesson 1: SOCIAL MEDIA AND WHAT IT MEANS TO YOUR BUSINESS If you are launching a new business you need to understand your target audience, go where they are in order to reach them. For example, Marketers looking to promote a product or service for the millennial generation must launch campaigns online. Studies have shown that more than 40% of the millennial generations spend more than 6 hours a day online.   How can you accomplish this? Social Media. Social Media has drastically change the way entrepreneurs market their products and services, you can no longer rely on traditional tactics to reach your target audience, especially millennia’s’ who are bombarded with hundreds’ of advertisements a  day. To break through the noise and reach out to them to directly through platforms such as Twitter ,...

Tina C. Wells Everyone needs a network of people they can count on, in both in their personal lives, and in business. For entrepreneurs especially, these support networks can make the difference between feeling like you’re out there on your own, to being deeply connected to other entrepreneurs and having a team of friends, advisers or partners to turn to when you’re not sure which direction to go.  Here are seven tips for building the ultimate network to support your entrepreneurial goals. CREATE A SMALL GROUP OF FIVE LIKE-MINDED ENTREPRENEURS.  You may have already heard of these “mastermind” groups. But what do you call a group for those who haven’t yet mastered something? Call it whatever you like, but build one — quickly. Make sure that the four other people you engage don’t have competing businesses, and think of ways you can help each other. I know of groups that meet monthly and each member has to come to the meeting with at least one lead for another member of t...