Wednesday, October 6, 2010

We Are Inspired By This BOSS: Melissa Dawn Johnson

Melissa Dawn Johnson

Media personality, entrepreneur and author Melissa Dawn Johnson is a Global Branding and Personal Transformation Strategist. As an innovative marketer with a proven track record of elevating the image of the world’s greatest brands, Johnson is CEO and President of Atlanta-based Velvet Suite Marketing Consulting Group, Inc. ( and Brand Me International ( Her formula is the authentic secret to success for anyone.

Although accomplished, her warm personality and well-rounded style make her a sought-after strategist to the stars. Having developed signature partnerships with personalities such as: Shania Twain, Common, Jessica Simpson, Carmelo Anthony, Bernice King, Hill Harper, Mary J. Blige, Common, World Cup soccer star, Oguchi Onyewu and more, she has the ear of the influencer. Her pioneering spirit propelled her to launch a brand leadership program for world-class athletes. In 2008, more than 330 rookies with the National Football League (NFL) across 19 teams went through her Brand University program, a first of its kind in partnership with the NFL. Her work in sports has expanded to the NBA as well as the NCAA.

Her personal touch and engaging experience has spawned devoted fans and followers through, a social media platform featuring “brand masters” in every aspect of life. Johnson empowers by reinforcing the idea that change is a catalyst to unleash potential. After experiencing a life-altering personal loss, Johnson made a commitment to dare to live the life she dreamed. Her only promise to herself along the journey would be to inspire and empower the world to believe anything is possible. Her first title, Brand Me: Make Your Mark: Turn Passion into Profit (Ambassador Press – offers a 7-Step Brand Blue Print™ to package your passion into a profitable life.

Johnson is an on-air contributor to CNN weekly through her own segment on Sunday called Morning Motivation. As the producer of “Making the Brand,” an online-web series, she entertains her audience with an insider’s view of the recipe behind the world’s most renowned people and places. Her impact is global as she sits on the advisory board for the World Brand Summit in Mumbai, India. She also receives request to speak globally.

Johnson received a Master of Science degree from the Integrated Marketing Communications (IMC) program at Northwestern University in Evanston, Illinois. She graduated cum laude, with a Bachelor of Arts degree in Public Relations and a minor in Business Administration from Otterbein College in Westerville, Ohio.

Reared in Fayetteville, North Carolina, Johnson learned the value of service as the key ingredient to leaving a legacy. She attended Otterbein College on a community service scholarship, where she served as coordinator of the Indianola Middle School Program, a nationally recognized mentor program, honored by President Bill Clinton for its innovative impact in bringing hundreds of college students into community service. Johnson was recently inducted into the Otterbein College African American Hall of Fame in 2009.

Johnson currently resides in Atlanta, GA and enjoys extreme fitness, dancing, cooking, spending time with family and of course, sports.

Come meet our keynote speaker Melissa Dawn Johnson, and our 10 phenomenal honorees, at The BOSS Network's "Influencers" event on October 13, 2010 in in Atlanta, GA. You can register for the event here. Come out and be inspired!

1 comment:

  1. We had the pleasure of meeting MJ in Palm Springs at the Black Enterprise "Women of Power" conference and she is truly amazing and a brand marketing guru.