Monday, October 11, 2010

We Are Inspired By This BOSS: Shanti Das

SHANTI DAS is an accomplished Music Industry Executive, Marketing Executive, Consultant, Mentor, Entrepreneur, Philanthropist, and Author. She is also the Founder and CEO of, an Atlanta-based marketing consulting and life mentoring firm.

An Atlanta native, Shanti enrolled as a full-time Syracuse student in the fall of 1989. In 1990 she entered Syracuse‟s S.I. Newhouse School of Communications, majoring in Television, Radio and Film. That year she also became an on-air disc jockey for the campus radio station, WJPZ. By 1991 she was promoted to WJPZ‟s Assistant Promotions Director, and programmed a specialty Saturday night urban/hip-hop show for the station in „92. Shanti‟s other extra-curricular activities at Syracuse included Orientation Advisor (1990), member of the University 100 Ambassador Program (1991-92), member of the Black Communications Society and staff writer for “The Happenings,” a widely read on campus urban entertainment publication.

A brilliant, no nonsense student, she earned numerous awards, scholarships, and honors before graduating from Syracuse in 1993 with a Bachelor‟s of Science degree. Among the most prestigious were being honored by the Phi Eta Sigma Honorary Fraternity (1990), S.I. Newhouse School Dean‟s List (spring and fall of 1990), winning a Delta Sigma Theta Minority Scholarship (1990), being named a Newhouse Scholar (1991), receiving the Wayne K. Brown Scholarship (1991-93), and the “Our Time has Come” (UB Black Hispanic/Miller) Scholarship (1992-93).

Shanti‟s music industry career began as a Promotions Assistant for Capital Records. Afterwards, she became a summer intern for Sony Music‟s Atlanta division‟s Sales Department. Subsequent to her internship, and only four months after graduating from college, LaFace Records hired her as its National Director of Promotions, where she worked closely with label founders Kenneth “Babyface” Edmonds and Antonio “LA” Reid. Das was instrumental in developing innovative promotional campaigns for Outkast, Goodie Mob, Usher, TLC and Toni Braxton among others.

She also toured with Braxton on her first major U.S. concert tour; TLC‟s smash 1995-96 “CrazySexyCool” tour, and Usher‟s ‟94 and ‟95 promotional tours. In 1996 Shanti was promoted to LaFace‟s marketing department, where she planned and coordinated major marketing campaigns for Outkast, Donell Jones, Goodie Mob and Toni Braxton.

 Twitter: PressResetMe

Come meet this BOSS "Influencer", and our 9 other phenomenal honorees, at The BOSS Network's "Influencers" event on October 13, 2010 in in Atlanta, GA. You can register for the event here. Come out and be inspired!

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