Saturday, April 23, 2011

Meet BOSS Influencer and Founder of The Fabulous Giver Karyn Brianne Watkins

Karyn Brianne Watkins

Karyn Watkins.jpg
Founder of The Fabulous Giver
Co-Founder of The Red Pump Project

Karyn Brianne Watkins is a healthcare and nonprofit communicator focused on using new media to promote positive social and health behaviors. Having worked in pharmaceutical advertising for over three years, Karyn switched gears to the field of public relations and now works day in and out assisting top tier Clients with media relations, managing social media networks for brands (including content development), and the execution of in-market events.

Karyn is the Founder of The Fabulous Giver, a website promoting charitable initiatives in the world of style, beauty and entertainment. She is also the co-founder of The Red Pump Project, a nationwide HIV/AIDS awareness nonprofit focused on women and girls. Originally launched in March 2009 as a blogger initiative, The Red Pump Project now has an online and ground presence via the support of Red Pump ambassadors raising awareness across the country. The inaugural “Rock the Red Pump” outreach campaign recruited over 125 bloggers to display a custom blog badge and/or discuss HIV/AIDS on National Women and Girls HIV/AIDS Awareness Day 2009. The second annual campaign attracted over 250 participants. Red Pump is active across several online networks (Twitter, Tumblr, Facebook) and uses these outlets to connect with HIV-related organizations and encourage open dialogue about how this disease affects the target population.

Currently, Karyn is a member of the American Cancer Society’s National Blogger Advisory Council and a board member of the Chicago Women’s AIDS Project. She regularly provides social media advice and support to various health causes and organizations. Karyn resides in Chicago and received her Bachelor in Business Administration from the University of Illinois at Urbana-Champaign.

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