BOSS Spotlight: Meet The "Marketing Innovator" Karen Alston
www.alstonmarketing.com Her extensive client list features government & non profit entities in the Mid Atlantic region. Karen has been features in numerous publications including Black MBA, Essence, DC Modern Luxury, Black Enterprise and many others.
TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career?
Karen Alston: I was so green. I knew I was well trained from school but unprepared for corporate America. I am so thankful for learning my craft at the hands of some of the best marketers on Wall Street and in banking. I learned to do any function in the company. I understood the power of hard work and a disciplined work ethic.To this day I rarely take lunch.
BN: What inspired you to break into your particular industry?
KA: I fell into marketing while working at MBNA. I enjoyed testing different credit card offers and card designs. I enjoyed working with so many brands. I quickly transitioned out of managing teams into working on creative projects. My love for marketing was born and I was good at it and could make a impact in the success of the company.
BN: How do you balance your personal and professional life or have you been able to find a balance?
KA: It has taken me years to develop a work life balance. I leave my business at the office. I try to not bring work home unless I have no other choice. I take time for myself, working out, my health and friendships/family. I used to not do this and one day realized I needed that balance. Now, I demand it and maintain a healthy work life balance.
BN: What is an inspirational quote that you live by?
KA: Success is not final, failure is not fatal; it is the courage to continue that counts.Winston Churchill
BN: Who were some influential people or mentors that helped encouraged you along the way?
KA: I am blessed to have several mentors, men and women who guide and push me for success. Oprah is a spiritual mentor though I have never met he in person, she helped me find my spiritual path to live my best life. I am truly blessed to have too many mentors to list
here.
BN: What are your ?must-haves? to keep your career or business going strong?
KA: Relationships, for me business is about relationships. Keeping them and cultivating them. People may move jobs or leave to move to another town/city but if you do good work they will seek out to work with you again. I have a strong team that supports me. My team is my brand/business. They help my firm provide great service and creative to our client.
BN: What is your definition of a BOSS?
KA: A woman who understands who she is and understand what is required for success
Connect with Karen Alston on Twitter
@advertisingdiva Facebook Advertising Diva
( Karen Alston ) learn more about products
( Karen Alston ) learn more about products
and services at www.alstonmarketing.com
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