Posts

Showing posts from March 8, 2015

BOSS Spotlight: Meet The "PR/Branding Guru" Rachel Green

Image
 Rachel Green , The CEO of A Brand Called U, Rachel manages public relations strategies; Media Outreach Material Development, on-site Event Management, Client Management, and the overall daily activities of her firm. As an advocate for continued education she enjoys teaching small business owners the power of do- it-yourself public relations, and Marketing The BOSS Network : What were some obstacles that you faced in the beginning process  of s tarting your business or career? Rachel Green: In the beginning, the biggest obstacle that I faced in my career was client dependency. As a publicists, you will find that most potential clients truly do not understand the full benefits of having a full-time publicist and often only seek out assistance when conducting events. Therefore, your clientele became project based which result in inconsistent income BN : What inspired you to break into your particular industry? RG : I was actually introduced to the profession on accident. While i