Your Start Up & Social Media: Are They Aligned? Three Tips To Determine Social Media Stability By Lauran A. Smith
What isn’t going anywhere any time soon is the wide world of Social Media. It will continue to grow, which places higher demands on brands, businesses and other organizations. I recently had a conversation with a popular musician, who wasn’t using one of social media’s most widely used picture and video apps; Instagram. With him being so visible, and with sponsors and endorsements galore, he was advised (by one of his sponsors) that he had to create an Instagram account, as the ones endorsing his brand were highlighting him frequently. Needless to say, he now has an Instagram account. There is no way around “needing” social media for your brand or business. It is a fact that your social media accounts and your brand’s message should completely align with one another. There are quite a number of things that you can do to ensure that you are sending the right messages out to your current and potential clients and customers, but let’s start with three! 1. As a new business