Friday, June 1, 2018

How To Stand Out From The Crowd by Pam Perry

So you want to be seen? You want to be noticed in the marketplace. You need to have a strong brand to get business. You need to be visible.

Visibility has a lot to do with the answer to these questions.

o How well-known are you?
o Do you have an email list of subscribers?
o Do you have a blog or newsletter fans and followers?
o Do you have a history as a guest speaker, both online and off?
o Are you visible and active, online and off, in your niche community?

When you go to a networking event and you meet someone, does it take longer than two sentences to tell them a little about what you do? If so, you need to work on that. And if it short, is it memorable? Does it cause intrigue or make people yawn?

Here are some tips to make yourself a memorable brand:

1. Uplevel your visual marketing materials. Have a professional brand strategist or hire a coach to help you sort out the best way to make an impact on things like logos, biz cards, presentations, websites, social media buttons, and banners. And please, have professional photos! Not just a head shot, but business branding and lifestyle shots.

2. Come up with a slogan. Not everyone has a slogan, but catchy phrases help people remember you. Mine: “Pam Perry PR – We help you brand like a superstar!”

3. Define and display your signature style. The way you dress is part of your marketing package (online and off). Depending on your business you might have a signature style that people will remember and respect. Whether it’s crisp business or urban chic or unique eyeglass framer – almost everyone has something that stands out about them. Or maybe it’s a signature color that matches your logo. Remember Mary Kay and her pink. She also always wore a bumble bee. I love butterflies – great conversation starters too.

4. Become a walking-talking billboard. Every encounter you make with someone, online or off, is a branding opportunity. Become an expert at selling yourself. Don’t be afraid to nominate yourself for awards too. If you don’t, who will? You want to win? Be ready to fill out that nomination form yourself and submit that professional photo and bio.

If you want to stand out, remember to be bold not blah. You’ll be remembered for what makes you unique and how CONSISTENT you are about sharing that uniqueness.

About Pam Perry: An award-winning PR Coach who can help you build your platform, package your expertise, pitch you to media, put you on stages, produce your podcast and promote you so you can get PAID! Visit Twitter: @pamperry

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