How To Stand Out From The Crowd by Pam Perry
So you want to be seen? You want to be noticed in the marketplace. You need to have a strong brand to get business. You need to be visible. Visibility has a lot to do with the answer to these questions. o How well-known are you? o Do you have an email list of subscribers? o Do you have a blog or newsletter fans and followers? o Do you have a history as a guest speaker, both online and off? o Are you visible and active, online and off, in your niche community? When you go to a networking event and you meet someone, does it take longer than two sentences to tell them a little about what you do? If so, you need to work on that. And if it short, is it memorable? Does it cause intrigue or make people yawn? Here are some tips to make yourself a memorable brand: 1. Uplevel your visual marketing materials. Have a professional brand strategist or hire a coach to help you sort out the best way to make an impact on things like logos, biz cards, presentations, websites, social media buttons, and