BOSS Spotlight Feature: Arielle Loren

 

Arielle Loren is the founder of 100K Incubator, the first business funding mobile app for women in both Apple and Google’s app stores. She’s helping 100,000 early-stage women entrepreneurs get funding for their businesses and scale to 100K+ in yearly sales. Arielle graduated from Harvard University with a master’s degree in Management.

What were some obstacles that you faced in the beginning process of starting your business or career?
Entrepreneurship isn't intended to be a smooth road. You’re trailblazing. And especially with 100K Incubator being the first business funding mobile app for women, I didn’t expect it to be easy. When I started my first business, I thought I could scale fast without capital. What’s made it “easier” is that we’ve had a lot of support. With 100K Incubator, being my third business, we had 500 women go through the beta version of our program, which was just a website. That helped us show proof of concept. Once we had that, we were able to get even more support to relaunch as a mobile app on June 11, 2019.

What inspired you to break into your particular industry? I’ve worked as a business strategist for over 10 years, primarily helping startups launch and scale their businesses to 6 and 7 figures. I went to graduate school at Harvard University to get my master’s degree in management. But I just have a passion for startups over big corporations, especially startups that are woman-owned. After watching so many women entrepreneurs take the “bootstrap” approach to funding their companies, I knew there had to be a better way.

How do you balance your personal and professional life or have you been able to find a balance? I wouldn’t have a personal and professional balance without having a dynamic team. I always say it’s important to allow others to thrive in their area of genius. Setting these defined roles and their objectives helps the success of the company altogether.

What is an inspirational quote that you live by? “Shortcuts draw blood, but the long road draws sweat.” 

Who is one influential person and/or mentor that has helped or encouraged you along the way? My father really instilled in me the power of discipline and getting your work done at a very young age. He put this hunger in me, where I am my biggest competitor and I have higher standards for myself than anyone else could ever set for me.

What are your "must-haves" to keep your career or business going strong?
A strong sales funnel makes all the difference, placing strategic advertisements on your social media platforms and lastly, choosing platforms like Facebook, Instagram, and YouTube to place your ads since they have better analytics and tracking abilities to see if the ads are actually working.

What is your definition of a BOSS? For women entrepreneurs, I always encourage us to be dynamic, impactful CEOs. Lead with strategy, intuition, and heart.

Provide us with two words that describe you? Funding Expert

Learn more about Arielle at www.100kincubator.com Instagram: @arielleloren Twitter: @arielleloren