3 Ways To Actively Promote Your Business and Create More Visibility by Suzanne Peters

Suzanne Peters is a motivational speaker, best-selling author, manifesting coach, business coach, and founder of Woman To Woman International Network Inc. A 501c3 non-profit organization that empowers women with a platform to share their message, story, or expertise with the world.

One thing I’ve learned with my years in business is that wishful thinking will not bring in sales. Depending on organic traffic from the search engines will not increase your profits. Only actively promoting your business and your awesome products will attract your ideal customers, which ultimately will result in sales. 

Taking an active role in marketing your business is a daily task. The idea is that with your comprehensive marketing strategy, you’ll have a steady stream of prospects finding you and entering into your sales funnel. While you don’t need to spend a solid 8 hours each day on marketing, you do need to set aside a minimum of 30 minutes a day or delegate your marketing tasks to a virtual assistant or social media manager.

Here are some low-cost ways to tell the world about your awesomeness:

1. Create a marketing plan. I know you want to jump right in and use every avenue available to promote your business but posting a hodgepodge of random posts will not help establish your brand or credibility. Determine who your target client is, where you can find them, and what information they will find useful. Look ahead on your calendar and schedule seasonal themes, seasonal offers, or sales. Knowing what you’ll promote and when relieves a lot of stress and confusion when it comes to creating your actual marketing content.

2. Embrace social media. Your tribe wants to hear from you. If you don’t connect with them, they will find someone else to follow. Consistency is key when it comes to social media marketing and some experts argue even skipping one day of posts can affect your reach. Keep in mind that not every post should sell something. Of course, mention what you offer but then post about other topics that interest your audience. Share some advice; share some common mistakes in your industry or niche; highlight some of your clients’ successes in case studies. Social media is our thing at Woman To Woman and we openly share ours with our members. 

3. Come out of hiding and start networking at live events. For far too many business owners, hiding behind the computer creating content is a happy space or safe zone. But if you’re not going to toot your own horn, then who will do it for you? Even affiliates need to see you promoting your own stuff or they will be less motivated to do the same. After all, if you’re not excited to tell the world about your business, why should they? Search for local or online business events. Woman To Woman also hosts a ton of virtual events, that would help you create more visibility and share about your business.

Woman To Woman’s platform is a space for women to share their message, story, expertise, and business with the world. I invite you to visit our website www.womantowomannetwork.com and get visible today. 

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