BOSS Spotlight Feature: Brianna Ross

Brianna Ross is a  two-time graduate of Florida A&M University. Entrepreneur and owner of Brown Rose Essentials, LLC. Brown Rose Essentials is an all-natural personal care brand that handcrafts non-toxic skin and body care products that target the minor skin concerns of Black and Brown women.  

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What were some obstacles that you faced in the beginning process of starting your business or career?

When starting my business, I knew nothing about marketing or professionally selling anything. I thought just selling a product was “the way” to own a business. However, the further in my journey I went, the more aware I became. Not only did I want a business, but I also wanted a brand. A brand that invoked emotional connection, brand loyalty, and great products. But I had no clue how to do that. I knew when I created Brown Rose Essentials, I wanted a relatable, not-so-serious, and classy brand. I knew I wanted to speak to a specific group of Black and Brown women but didn’t understand how to do that, exactly. However, over time I began to find my brand’s voice, our ideal consumer, and best practices around marketing our products. This has led us to serve over 300 Black and Brown women and men in their hyperpigmentation and skincare journeys within 2 years of business. 

What inspired you to break into your industry? 

Health concerns, my personal battle with dark spots, and God. Let me explain, while I was in college I went through years of health issues that led me to research healthier living practices for a better quality of life. This rabbit hole of information transformed my thinking about the products I put on and in my body. I also struggled with dark marks and hyperpigmentation since puberty and I was over it, I had to figure out a non-toxic, natural remedy to ease this minor but persistent skin issue. Thus, God put on my heart, one summer morning in the year 2020, to begin my own natural skincare business. Assisting other Black and Brown women aid this specific concern has been the highlight of my business thus far! 

How do you balance your personal and professional life, or have you been able to find a balance? 

As a budding solopreneur, finding balance and setting boundaries do not come as easily to me as it may to those that set good boundaries within their personal and professional lives. Being passionate about what I do and independently growing my brand is tough. Although, I strive every day to create more balance within my personal life and professional life. 

What is an inspirational quote that you live by?

“Getting 1% better every day counts for a lot in the long run.” by James Clear in Atomic Habits 

Who is one influential person and/or mentor that has helped or encouraged you along the way? 

Dr. Cameka Smith-founder of the BOSS Network, Dr. Smith believed and invested in Brown Rose Essentials in its infancy. She has also personally encouraged and professionally guided me in my entrepreneurial journey. I am forever grateful to her and her organization-The BOSS Network. 

Michelle Welch has also been a tremendous support system for me and my brand. Michelle, a Business Strategist & Time Management Coach at Prima Business Solutions, has given me a wealth of knowledge, resources, and support. Watching her grow her own business has inspired me and many other women to be the best in their respective industries and lives. 

What are your "must-haves" to keep your career or business going strong?

Solid spiritual and mental routines, good time management skills & always investing in myself and my personal/career development. 

What is your definition of a BOSS?

A Boss is someone that takes charge of their own destiny, they overcome adversity, produce results, and guide those they inspire along the way. BOSS women confidently live out their purpose(s) with no apologies, leaving an irrefutable mark on their communities, families, and the world. 

Provide us with two words that describe you? 

Passionate, intelligent, ambitious

Learn more about Brianna at www.BrownRoseEssentials.com Twitter-@BrownRoseShop

Instagram-Skincare & Wellness (@brownroseessentials)

Youtube-B.R.E.TV