The BOSS Network Blog

Lauren Maillian Bias is the author of the instant Amazon bestselling business memoir, The Path Redefined: Getting To the Top On Your Own Terms and a serial entrepreneur; she is the Founder and CEO of Luxury Market Branding, a strategic marketing company, and is a Founding Partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer facing technology enabled companies.  At age 19, Lauren cofounded a boutique winery that quickly became an internationally recognized award-winning wine brand, making her the youngest self-made winery owner in the country. She served as the Chief Operating Officer of the company from inception through the brand’s acquisition in 2011.  Lauren’s passionate about marrying marketing, branding, strategy and technology. She is known to spearhead the development of communication concepts to help others build, inspire, engage and connect. Lauren is a marketer at heart, who loves to build brands and de...

Multi-faceted television personality, Lauren Lake, is a certified Renaissance woman who doesn't just talk the talk when it comes to life, love, law and living. She simultaneously balances a diverse career as a licensed attorney, television host, relationship expert, life coach and motivational speaker. As the judge on the nationally syndicated daytime show, "Lauren Lake's Paternity Court," which premiered in fall 2013 and premiering in it's second season Monday, September 22nd, 2014. The sharp-witted, opinionated Lake helps litigants resolve legal issues involving paternity by rendering incisive judgments using DNA evidence. A spot-on blend of feisty and fair, her dynamic yet down-to-earth persona resonates with audiences. Join The BOSS Network  ( @ thebossnetwork) and Lauren Lake ( @LaurenLakeEnt)  for a live #BOSSChat  Friday, September 19th at 7/8PM ET Live on Twitter

Lauren Lake is a multi-faceted television personality who now serves as the judge on the new nationally syndicated half hour daily courtroom show, “Paternity Court.”   The sharp-witted and opinionated Lake will help litigants resolve legal issues involving paternity using DNA results.  A blend of feisty and fair, her dynamic yet down-to-earth persona will undoubtedly resonate with audiences.   An attorney and relationship expert, Lake is a graduate of the University of Michigan and earned her law degree at Wayne State University.  She is a member of the New York, New Jersey and Michigan bars with concentrations in family, criminal, entertainment law.  Lake regularly contributes her no-nonsense, tell-it-like-it-is advice and analysis to some of today’s most popular television programs including, “The View,” “Good Morning America,” “Today,” “CBS This Morning,” “Dr. Phil,” “Nancy Grace,” “O’Reilly Factor,” “Bill Cunningham,” and “Ricki Lake.” She also served...

When you are trying to develop and build a branding strategy – be it personal or business, possibly the most powerful tool you have at your fingertips is Social Media, and that all important active presence that is needed. There are so many benefits to being active on different social channels which will really ramp up your branding if you actually take stock and really take advantage of them.  How I used social media to build my Social Media Brand online? There are many techniques to branding your business online. Use the free social platforms to create your business profiles and begin sharing rich content about your business brand. Having a regular online presence daily helps to get your brand recognized on social media platforms.  Another great way to get your brand out in the world of social media is to create press release about your business brand with detailed information on what your company has to offer to consumers and businesses alike. 1. Create yo...

I’m sure all of us feel frustrated or overwhelmed when it comes to managing all our social media platforms. There are a billion people online, and sometimes, it can feel pointless to try and insert ourselves into a million other conversations. But lately, I’ve been introduced to a few tricks, and I’d like to share them with you. TWITTER: The key to all social media platforms in engagement, but the key is to engage with the right people. To do that, organize your Twitter contacts into “lists” and categorize them. That way, you can hone and target right into your chosen peer group instead of having to filter through all the incessant chatter in your Twitterverse. For example, create a list of “female entrepreneurs” or “fashionistas” and you can drop your favorite figures in those categories right in. When you access your list, you’ll know exactly what kind of conversation your entering, and the kind of people you want to hear from. Then you can tweet away- to the right peop...

A status update is more than a mere 150 characters, it’s a bold statement, if you choose it to be. Every tweet, facebook update, and blog post is a chapter in the book you are writing about you and/or your company’s story, so it’s crucial to view social media as a craft. So what should you post on Facebook? Here are three different ideas that you can use to innovate the way you post: 1.  PHOTOS - Pictures are indeed worth a thousand words, but only if the picture is purposeful to your brand’s story. Share photos of you at work, in action, or your product. They don’t have to be pictures of yourself, but rather, photos that demonstrate your services/product and the value it offers. Photos also tend to get more “likes” and views on social media. 2.  RELATED ARTICLES - The articles you read show where your interests are. Sharing these with your audience further reinforces the lane you’re creating for yourself and your business, all the while educating yourself...

This week for this week for Black Enterprise Small Business University expert teacher Tina Wells, CEO and founder of Buzz Marketing Group, teaches a course on Marketing. Lesson 1: SOCIAL MEDIA AND WHAT IT MEANS TO YOUR BUSINESS If you are launching a new business you need to understand your target audience, go where they are in order to reach them. For example, Marketers looking to promote a product or service for the millennial generation must launch campaigns online. Studies have shown that more than 40% of the millennial generations spend more than 6 hours a day online.   How can you accomplish this? Social Media. Social Media has drastically change the way entrepreneurs market their products and services, you can no longer rely on traditional tactics to reach your target audience, especially millennia’s’ who are bombarded with hundreds’ of advertisements a  day. To break through the noise and reach out to them to directly through platforms such as Twitter ,...

March is officially “Women’s History Month” and it seemed only right to highlight some amazing women who represent leadership, and support the BOSS mission.  This list is compiled of women who I respect for taking 100% responsibility for their destiny and striving to be change agents for the next generation of young women.  We salute them and you should too… just follow them on Twitter to be a part of the greatness.  You can also follow me @MsCityGlobal and let’s continue to make history one BOSS at a time. @aliahPR Aliah Davis,  Founder of PR-Diva.com and Aliah PR http://www.aliahpr.com @AnikaKai Anika Jackson, Founder of AnikaKai Events http://www.anikakaievents.com @authenticnoise Antoinette Arnold, Authentic Noise PR agency http://www.authenticnoise.com @SmBizFinance Antonina Geer, Founder and CEO of Simplistic Financials, LLC.  http://www.simplisticfinancials.com @artdeal Artiatesia Deal, Creative Principal at ArtDeal Designs http://www.artia...