Three Ways to Share Your Story on Social Media By Ruby Veridiano
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A status update is more than a mere 150 characters, it’s a
bold statement, if you choose it to be. Every tweet, facebook update, and blog
post is a chapter in the book you are writing about you and/or your company’s
story, so it’s crucial to view social media as a craft.
So what should you post on Facebook? Here are three
different ideas that you can use to innovate the way you post:
1. PHOTOS-
Pictures are indeed worth a thousand words, but only if the picture is
purposeful to your brand’s story. Share photos of you at work, in action, or
your product. They don’t have to be pictures of yourself, but rather, photos
that demonstrate your services/product and the value it offers. Photos
also tend to get more “likes” and views on social media.
2. RELATED
ARTICLES- The articles you read show where your interests are. Sharing
these with your audience further reinforces the lane you’re creating for
yourself and your business, all the while educating yourself further on your
area of expertise. It may even be helpful to tag the author on your post to
connect with a like-minded individual. In this way, not only are you sharing knowledge
and enforcing your brand, but also networking with someone in your field.
3. VIDEOS-
Post videos that are relevant to you, your personality, and your brand (see
#2). The idea is to give your audience a way to get to know you via your posts,
but also to enrich other people’s lives.
Don’t limit yourself to Youtube! TED Talks (http://www.ted.com/talks) are awesome inspirational resources as well,
and your audience will know that they can count on you to provide them with
valuable content that will keep them coming back to you again and again.
Remember that in the world of social media, everything is
public, and people all over the world will have access to us through what we
share. That being said, while social media can be used for personal
entertainment, we should also strive to bring about positive content in our
posts to add value to the world.
After all, you’ve got a gift that the world is just waiting to be a part of.
Hope
this helps! Feel free to re-share on FB, Twitter, and wherever else if you
found this helpful. If you have other questions, reach me on FACEBOOK or on Twitter @rubymsuniverse. For social media consulting, reach me at rmveridiano@gmail.com.
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