The Importance of Branding Yourself By Raevyn Jones

By

The mistake that many people make in business is underestimating the value of branding. Marketing, public relations, and promotion is great, however branding must come before anything and branding has to go on forever. Here are several reasons why branding is a crucial part of your business: 

What makes you unique? 

Whatever makes you and your business unique is what will make it successful. Personal branding identifies and then communicates what makes you unique and different. This process then helps you to identify your target audience and ultimately achieve the goals of your business. Branding is very powerful because it sends a clear message about who you are and what you have to offer. This will set you apart from everyone else and position you as an expert in your field. 

Maximize Your Strengths: 

Getting familiar with your personal brand puts you in touch with your strong points. This is beneficial because you can capitalize on your strengths and use them to your advantage. 

Visibility and Presence: 

As soon as you create the signature brand that makes you unique, you can begin to connect with people who can assist you in achieving your goals. 

Clarity: 

Personal branding puts you in control of your business. Once you have a clear understanding of your brand, you have a better understanding of the direction you would like to go in. This means having a sense of clarity on the type of clients you want to take on, what services you want to offer, and how you would like to deliver those services. 

Financial Gain: 

Many times people will buy into a brand. This is why top brands are able to charge premium prices for their products and services; your personal brand is no different. Being in touch with your personal brand helps you to understand your value, and when you understand your value you can command higher prices. 

Long-Term Success: 

People with strong personal brands are able to overcome challenges that many others cannot. This is simply because in knowing the value of their brand, they can be persistent in situations where others may see roadblocks. 

Branding breathes life into your business regardless of what industry you are in. It is something that should be key in your business from start to finish.

Connect with Raevyn on Twitter @RaevynJones and on Facebook: www.facebook.com/raevynjonesinspires . If you want to learn more about products and services visit Raevyn online at www.raevynjones.com  

Comments

Post a Comment

Popular posts from this blog

50 BOSS Members To Follow On Twitter

By
Image
March is officially “Women’s History Month” and it seemed only right to highlight some amazing women who represent leadership, and support the BOSS mission.  This list is compiled of women who I respect for taking 100% responsibility for their destiny and striving to be change agents for the next generation of young women.  We salute them and you should too… just follow them on Twitter to be a part of the greatness.  You can also follow me @MsCityGlobal and let’s continue to make history one BOSS at a time. @aliahPR Aliah Davis,  Founder of PR-Diva.com and Aliah PR http://www.aliahpr.com @AnikaKai Anika Jackson, Founder of AnikaKai Events http://www.anikakaievents.com @authenticnoise Antoinette Arnold, Authentic Noise PR agency http://www.authenticnoise.com @SmBizFinance Antonina Geer, Founder and CEO of Simplistic Financials, LLC.  http://www.simplisticfinancials.com @artdeal Artiatesia Deal, Creative Principal at ArtDeal Designs http://www.artiatesiadeal.com @artieka
Read more

BOSS & Sage Announce 2024 Invest in Progress Grant Winners

By
Image
We’re excited to announce the recipients of the 2024 Invest in Progress Grant, a collaborative initiative by Sage and The BOSS Network . This partnership has seen Sage commit funding over three years to empower small businesses with the resources they need to thrive. The selected recipients stand out for their dedication to community, entrepreneurial spirit, and a desire to grow their professional skills.  Each will be awarded a $10,000 grant and gain access to a year-long monthly mentorship program through BOSS Business University. This online platform is designed to provide the tools and knowledge necessary to successfully launch or grow a business. The partnership, in its third year, received almost 12,000 applicants nationwide. This year’s winners also feature four members from each of the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorp
Read more

Empowering Black Women Founders: A Call to Action for Public and Private Sectors by The BOSS Network

By
Image
In recognition of National Women's Small Business Month, we find ourselves at a critical juncture where our actions can make a profound impact on the lives and aspirations of Black women founders in Atlanta. The BOSS Network is proud to unveil its new research report in partnership with Sage, "Voices of Strength: Pathways to Success for Black Women Founders." This research sheds light on the unique challenges these entrepreneurs face. While we celebrate their remarkable resilience and passion, it is imperative that we step forward to provide the support they urgently need.  Access to Capital, Digitalization, and Mentorship Challenges The report's findings reveal a stark reality: despite being the fastest-growing community of successful entrepreneurs in the US, only five percent of surveyed Black women founders in Atlanta have secured funding through business loans or venture capital funds. Additionally, only 20% are familiar with the process of applying for and recei
Read more