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She has a Name and a Title by Monique A.J. Smith

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I recently finished reading John Grisham's book "Sooley," a college basketball novel that features a Sundan young male basketball player on the campus of a Historically Black College University, HBCU. I loved the concept and was excited to read about an industry I have given 30 plus years of my life, athletics, and higher education. One of the reasons I was so delighted to read about this book was because it featured a University, I was familiar with, North Carolina Central University, located in Durham, NC. I knew the real people in the Athletics Department, including the Director of Athletics (AD), Dr. Ingrid Wicker-McCree, who has served at the helm for 13 years. I even remember when the Head Men's Basketball Coach, LeVelle Moton was a player at NCCU, and his slogan was "Poetry in Motion." So my elation was downgraded to frustration when I read Moten was referred to by name, but Dr. McCree was not. Even if Grisham didn't have permission to use her nam

BOSS Spotlight Feature: Cassandra Hill

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Cassandra Hill is a Holistic Wellness Influencer, Life Coach, Best-Selling Author, and Speaker. After overcoming systemic lupus with a regimen she developed; Cassandra birthed Holistic Living Consulting. Her mission is to transform the health and well-being of black women.  What were some obstacles that you faced in the beginning process of starting your business or career? Initially, when I started Holistic Living Consulting the biggest hurdle, I faced was lack of capital. Watching business trends, I noticed the decline of in-person shopping and e-commerce becoming increasingly popular. Therefore, I decided to make Holistic Living Consulting a virtual wellness company from day one. This was a challenge competing with so many other companies in the online space without having sufficient revenue for marketing and advertising.  What inspired you to break into your industry? After being diagnosed with systemic lupus my life trajectory shifted. Health care professionals recommended a tr

Why Wait for Happiness? by Yvette Gavin

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Most of us believe in happiness or at least in the theory of its overflowing joy and ever-filling peace in our lives. If we’re not experiencing happiness in the present, we like to think that it’s waiting on us somewhere in the future. If we could just make it to retirement or into the new year, happiness will meet us there. If we could land a higher paying job, if we had a better boss, if we could drop the weight, or if we were married; happiness would be possible.   For too many people, happiness is possible … if only. In one of my recent Career Masterminds, a participant said, “I can’t be happy when I’m working for a jerk.” That statement alone got me thinking about the countless times I’ve heard others align their level of happiness with current circumstances. Why do we allow our circumstances to determine our happiness as if our lives were mathematical if/ then equation? It was Anne Frank who said, “We all live with the objective of being happy; our lives are all different and yet

The Business Growth Mindset: What It Is and How It Makes Small Businesses Big by Pam Perry

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  Pam Perry  is a PR Coach and publicist for major brands like AARP and professional speakers. She's the publisher of Speakers Magazine. In order for your business to grow and reach its full potential, you need to adopt a growth mindset. Your mindset has a profound impact on the direction of your business and whether it will grow or stagnate. Businesses encounter many challenges as they scale. By repeatedly facing challenges and learning from them, you change and evolve. This is why the growth mindset is such an important factor to business success. Growth Mindset vs. Fixed Mindset The growth mindset is different from the fixed mindset. Most of us believe things are the way they are, and they don’t change over time. This is a way of thinking that believes we’re born with talent and intelligence, and we do what we can with them. The growth mindset says that talent and intelligence are just the starting point. In the grand scheme of things, it’s not these qualities but perseverance

Bold, Beautiful, and Balanced by Rev. Jacqui Hood Martin, PhD

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  For some, it is the end. Others just the beginning. The year 2021 is wrapping up! And as you begin to start a new chapter in your life one where you are more in control, more in charge, and in command, kudos for staying true yourself! Our lives often go off track and we fly off the rails because we are missing in action in our own lives. Becoming balanced is about ownership, and remaining in the driver's seat, even when you need to take a backseat. It’s learning to recognize that you can delegate some things on your journey, but you can’t delegate what is assigned to you and only you. Responsibility and accountability are staples in leading and living a balanced life. As you move forward from your newfound place of assurance, peace, and calm, don’t open the door to complacency. Stand boldly at the threshold of your life and monitor who comes, goes, and stays. Be cautious about giving others permission to dictate to you what you know is contrary to everything you believe. The jour

Brand Essence by Felicia Shakespeare

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Branding identification of a product is the understanding of how it directly relates in terms of focus with an emphasis on sales and marketing . The best business leaders consider these methods to be critical components for them to capitalize when promoting products and services. In most instances, how well this plan is implemented determines if a single product will ever make its way into the hands of the general public. A great marketing campaign that signifies one’s brand is most crucial to the success of its business growth. The paramount reason for being branded is to gain an acknowledged level of success (as success is defined by the strategy implementation within the strategic plan).  Personal Brand Defined Let’s start right now with the aspect of what it means to be a personal brand . Personal branding is when an individual, instead of a business or entity, is the focus of the brand. A personal brand, in its true essence, is the way one represents himself or herself in and to

BOSS Spotlight Feature: Bernice Jackson

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  Bernice Jackson , is a Graphic & Technical Designer, Project Manager, Writer and Entrepreneur. She is the CEO and Founder of Rise of Dark Dawn Graphic Design Company.  She has an out of box, creative storytelling, and critical thinking personality. Even this introvert can switch gears to work a crowd.    What were some obstacles that you faced in the beginning process of starting your business or career? A few obstacles I had to face were, not having a support system and help from the very people I gave all of me too.   Also, people saying they were leery of adding their credit card into a none established company system.  I was discouraged, but not willing to give up. I had to figure out how I was going to establish myself and my company in the market place. What inspired you to break into your industry? It was accidental for me. My business was actually a partnership with my daughter who is an artist. I found myself becoming more involved in the business and tapping into cre