How To Use Social Media To Build Your Brand Online By Quinline Glasper
When you are trying to develop and build a branding strategy – be it personal or business, possibly the most powerful tool you have at your fingertips is Social Media, and that all important active presence that is needed.
There are so many benefits to being
active on different social channels which will really ramp up your branding if
you actually take stock and really take advantage of them.
How I used social media to build my
Social Media Brand online? There are many techniques to branding your business
online. Use the free social platforms to create your business profiles and
begin sharing rich content about your business brand. Having a regular online
presence daily helps to get your brand recognized on social media platforms.
Another great way to get your brand
out in the world of social media is to create press release about your business
brand with detailed information on what your company has to offer to consumers
and businesses alike.
1. Create your brand online destinations.
This is the first step to raising brand awareness and
loyalty. Companies with the most successful social media branding surround
consumers with online experiences that allow them to select how they interact
with the brand.
Consider using popular, free options like blogs, Twitter, Facebook, LinkedIn, YouTube, and so on. Of
course, for small-business owners without the manpower to effectively manage
too many destinations, you should consider testing each of these to determine
which social media service you're most likely to stick with over the long haul.
This will become your core destination. All your other online destinations
should link back to the core.
2. Establish entry points.
One of the most important aspects to accomplishing this with
your branded online destinations is to continually publish meaningful content that
adds value to the reader's experience. The goal is to publish useful
information that people will want to talk about -- and then share with their
own audiences. This creates additional ways for people to find your branded
destinations and it can lead to higher rankings from search engines like
Google.
Here's one way to think about it: If you have a website with
10 pages of content, there are 10 ways for search engines to find your site. If
you attach a blog to that website and write a new post every day for a year,
you will have 365 more ways for Google to find your site, and your brand.
I call this the compounding effect of blogging. You cannot
buy that kind of access to a global audience.
3. Locate your target audience and bring them back with
you.
Where does your target audience already spend time? You need
to spend time in those places, too, and engage in the conversations happening
there. Get started by conducting a Google search for keywords that consumers
would be likely to use when searching for a business or products like yours.
Follow the paths that those consumers would follow and you're likely to find
them.
Join relevant online forums and/or blogs, and write posts,
publish comments and answer questions. Once that audience understands that
you're there to genuinely offer useful information and not to self-promote, you
can start leading them to your own branded destinations -- particularly your
core branded online destination.
4. Connect with influencers.
As you search for your target audience, you should identify
online influencers in those communities and get on their respective radars. To
do so, leave comments on their blogs, follow them on Twitter and retweet their
content. You can even email them to introduce yourself.
The key is to make sure they know your name and understand
that you add value to the online conversation. This also exposes you to their
audiences.
5. Give more than you receive.
Success in social media marketing depends on being useful
and developing relationships. If you spend all of your time promoting then no
one will want to listen to you. It's not a short-term tactic, rather a
long-term strategy that can deliver sustainable, organic growth through
ongoing, consistent participation.
A good rule of thumb is to apply the 80-20 rule to your
social media marketing efforts. Spend no more than 20 percent of your time in
self-promotional activities and conversations, and at least 80 percent on
non-self-promotional activities. In time, you'll see your business grow from
your efforts. And it starts with leveraging these fundamentals.
First you
should know the purpose of the use of each social media platform and how you
will use it to grow your social media presence online.
FACEBOOK: Is a Keep Your Personal Life Private and
Keep It Business Life Open Type of Social Media Platform Where Your News Goes
Viral Quickly.
TWITTER: Is a great tool to use to build your network,
develop great relationships, share ideas and absorb brand building knowledge.
LINKEDIN: Is a keep it all professional social media
networking platform. LinkedIn is a platform where you can connect with other
influential people from all career fields.
SociallyCued Social Media Network
Top Social Media Influencer
CEO, Quinline
Glasper
@SociallyCued
Thanks for the tips!
ReplyDeleteWill try these out ASAP
social media marketing
Great and inspiring thoughts, I will definitely wait for your next update. These kind of content just motivate a person to raise.. How to build your brand on social media
ReplyDeleteIt is really a good strategy. You can also use the line blasting to attract your customers to your certain campaigns faster. It will increase the engagement of customer with the business. You can also check WhatsApp marketing tools.
ReplyDeleteThanks for sharing this informative blog. Keep update your blog.
ReplyDeleteBranding Strategy Minnesota
This comment has been removed by the author.
ReplyDeleteAll the points are useful and applicable. In my blog, you can see the steps you need to take for brand awareness.
ReplyDeletePlan a Brand Awareness Survey
Determine and Research your Target Audience
Develop Messages
Develop a Brand Marketing and Design
Craft a Content Marketing Strategy
Implement, measure and adapt as and when required.
My blog covers specific details of instragram, Facebook, Twitter, and Linkedin brand awareness. You can get so much in-depth useful information on brand awareness for a specific social media platform. Here is the link:
The Ultimate Guide To Build Awareness on Social Media in 2022
Blog is written with important points, but the detailed strategy for major social media platforms is missing. You can check our blog to get detailed information and if you are looking for a social media marketing consultant to do the social media brand awareness for your business then click on the link above to get to the right place.
ReplyDelete