How To Stand Out From The Crowd by Pam Perry

By
So you want to be seen? You want to be noticed in the marketplace. You need to have a strong brand to get business. You need to be visible.

Visibility has a lot to do with the answer to these questions.

o How well-known are you?
o Do you have an email list of subscribers?
o Do you have a blog or newsletter fans and followers?
o Do you have a history as a guest speaker, both online and off?
o Are you visible and active, online and off, in your niche community?

When you go to a networking event and you meet someone, does it take longer than two sentences to tell them a little about what you do? If so, you need to work on that. And if it short, is it memorable? Does it cause intrigue or make people yawn?

Here are some tips to make yourself a memorable brand:

1. Uplevel your visual marketing materials. Have a professional brand strategist or hire a coach to help you sort out the best way to make an impact on things like logos, biz cards, presentations, websites, social media buttons, and banners. And please, have professional photos! Not just a head shot, but business branding and lifestyle shots.

2. Come up with a slogan. Not everyone has a slogan, but catchy phrases help people remember you. Mine: “Pam Perry PR – We help you brand like a superstar!”

3. Define and display your signature style. The way you dress is part of your marketing package (online and off). Depending on your business you might have a signature style that people will remember and respect. Whether it’s crisp business or urban chic or unique eyeglass framer – almost everyone has something that stands out about them. Or maybe it’s a signature color that matches your logo. Remember Mary Kay and her pink. She also always wore a bumble bee. I love butterflies – great conversation starters too.

4. Become a walking-talking billboard. Every encounter you make with someone, online or off, is a branding opportunity. Become an expert at selling yourself. Don’t be afraid to nominate yourself for awards too. If you don’t, who will? You want to win? Be ready to fill out that nomination form yourself and submit that professional photo and bio.

If you want to stand out, remember to be bold not blah. You’ll be remembered for what makes you unique and how CONSISTENT you are about sharing that uniqueness.

About Pam Perry: An award-winning PR Coach who can help you build your platform, package your expertise, pitch you to media, put you on stages, produce your podcast and promote you so you can get PAID! Visit www.pamperrypr.com Twitter: @pamperry

Comments

Post a Comment

Popular posts from this blog

50 BOSS Members To Follow On Twitter

By
Image
March is officially “Women’s History Month” and it seemed only right to highlight some amazing women who represent leadership, and support the BOSS mission.  This list is compiled of women who I respect for taking 100% responsibility for their destiny and striving to be change agents for the next generation of young women.  We salute them and you should too… just follow them on Twitter to be a part of the greatness.  You can also follow me @MsCityGlobal and let’s continue to make history one BOSS at a time. @aliahPR Aliah Davis,  Founder of PR-Diva.com and Aliah PR http://www.aliahpr.com @AnikaKai Anika Jackson, Founder of AnikaKai Events http://www.anikakaievents.com @authenticnoise Antoinette Arnold, Authentic Noise PR agency http://www.authenticnoise.com @SmBizFinance Antonina Geer, Founder and CEO of Simplistic Financials, LLC.  http://www.simplisticfinancials.com @artdeal Artiatesia Deal, Creative Principal at ArtDeal Designs http://www.artiatesiadeal.com @artieka
Read more

BOSS & Sage Announce 2024 Invest in Progress Grant Winners

By
Image
We’re excited to announce the recipients of the 2024 Invest in Progress Grant, a collaborative initiative by Sage and The BOSS Network . This partnership has seen Sage commit funding over three years to empower small businesses with the resources they need to thrive. The selected recipients stand out for their dedication to community, entrepreneurial spirit, and a desire to grow their professional skills.  Each will be awarded a $10,000 grant and gain access to a year-long monthly mentorship program through BOSS Business University. This online platform is designed to provide the tools and knowledge necessary to successfully launch or grow a business. The partnership, in its third year, received almost 12,000 applicants nationwide. This year’s winners also feature four members from each of the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorp
Read more

Empowering Black Women Founders: A Call to Action for Public and Private Sectors by The BOSS Network

By
Image
In recognition of National Women's Small Business Month, we find ourselves at a critical juncture where our actions can make a profound impact on the lives and aspirations of Black women founders in Atlanta. The BOSS Network is proud to unveil its new research report in partnership with Sage, "Voices of Strength: Pathways to Success for Black Women Founders." This research sheds light on the unique challenges these entrepreneurs face. While we celebrate their remarkable resilience and passion, it is imperative that we step forward to provide the support they urgently need.  Access to Capital, Digitalization, and Mentorship Challenges The report's findings reveal a stark reality: despite being the fastest-growing community of successful entrepreneurs in the US, only five percent of surveyed Black women founders in Atlanta have secured funding through business loans or venture capital funds. Additionally, only 20% are familiar with the process of applying for and recei
Read more